Easy Content Weekly: October 22, 2011

Well this has been an interesting weekend and a little quiet, given Alice’s surprising announcement to her list the other day.

If you missed it, Alice has been doing some soul-searching on the future of Contentrix. As you may know she is heavily involved with the PLR and ghostwriting side of her business, so she was wondering if it was time to pass the site onto someone else.

In that announcement, she wanted to ensure current customers and clients that they would have full access to their products, so there was no need to worry about that.

If you have any issues or questions, you are most welcome to contact the support center here. They are always happy to give you a hand.

Let’s Look at Contentrix’s History

Before we get into this week’s update, I thought it would be interesting to see a few Contentrix “facts” from its short history on the web.

• Launched on July 27, 2009.
• Served 530 individual students through its educational products.
• Played host to 295, 219 visitors
• Published 467 posts with 1859 comments

Whatever Alice has planned for Contentrix’s future, we look forward to many more.

Now let’s talk about this week’s updates… Read more…

How to Optimize Content for Local Search

While talking to a number of locally-based online businesses and consultants who help local business, the subject of local search has comes up now and then. Certainly, SEO can be competitive, but when it comes to getting content to rank well locally, your competition just shrank immensely. Consider trying to rank well for "soy candles" vs. "soy candles Burlington Wyoming".  Or if you're simply trying to appear in listings from a certain country (ex. appearing in "pages from Egypt" when a user is using google.com.eg.  Certainly it's easier to rank well when you're more specific. Of course, the search numbers for the location-based phrases and countries are lower, but it's much more targeted and will likely bring in better results. So how do you get content to rank well for local search terms? Here are a few things you can do: Google Webmaster Read more...

Your Content Publishing Machine

If you’ve ever struggled to keep publishing content and making it work for you on a regular basis, this post is for you. This is a topic we promised to share with our All Custom Content subscribers and I’m republishing the information for you here.

Dictionary.com defines the word “machine” as:

“An apparatus consisting of interrelated parts with separate functions, used in the performance of some kind of work…”

Well, to keep publishing content regularly to grow your traffic, expand your influence and boost your sales, you have to treat the process like a machine.

If you’ve ever just tried to wing it when it came to your content publishing, you may have found you had very inconsistent output and results. Unless you’re very disciplined (and you may very well be), it’s difficult to stay motivated and on track.

So let’s look at this machine idea and think about the people who help us as the “interrelated parts with separate functions”. Ok, that may sound a bit morbid, but we know they are still flesh and blood humans and we’re just going for analogy here. … Read more…

Building Backlinks in a Post-Panda World

photo credit: chapoirier

Panda 2.0 and even what some webmasters call Panda 2.5 has been rolled out, changing the search engine landscape dramatically.

Websites like eHow and EzineArticles are suffering, while higher quality content sites are rising to the top.

In this landscape, many of the lower quality backlinking techniques that webmasters and bloggers have been using for a long time are now much, much less effective. These techniques include:

• Article Marketing
• Profile Links
• Blog Commenting
• Forum Links
• Forum Signature Links
• Squidoo, Hubpages, etc
• Two & Three Way Linking, Link Wheels

In short, most “easy” ways of getting backlinks no longer work nearly as well as they used to. So how does one build good backlinks that Google loves in the post-panda update world?

Read more…

Easy Content Weekly: October 15, 2011

Welcome back for another issue of Easy Content Weekly. We hope that you’ve been enjoying the weekly wrap ups to make sure you don’t miss anything in our little content marketing world.

Before we get into this week’s content updates, there is just 1 spot left in the Profit Priorities Boot Camp for this month. So if you want it, you’d better get it.

By the way, if you joined in the last week and already submitted your questionnaire, an update has been posted via support ticket. If you haven’t received the response, please log into the support center to get your update.

Now let’s see what’s new this week… Read more…

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