5 Marketing Tactics to Avoid in 2012

Written by Derek Pankaew · Print This Article

In 2011, the tectonic plates of the internet marketing landscape shifted.

The underlying fundamentals of many strategies, including SEO and social media have changed.

Marketing in 2012 is going to rely much more on customer connection than tactics.

Of course, having strong strategies is important. It’s just that many of the strategies and tactics that marketers have come to rely on no longer work.

Here are 5 such tactics. At one point in time, these tactics were cutting edge. Today, they’re completely outdated. Read more…

Easy Content Weekly – January 28, 2012

Written by Lesli Mack · Print This Article

One month down in 2012 already. I hope that you’re steadily working toward your content marketing goals for this year.

By the way, if you haven’t signed up for the free 19-week Better Content Marketing course, do it. Alice’s weekly lessons will whip you into shape and keep you moving forward.

Now, let’s check out everything that’s new around here and in the world of content marketing… Read more…

5 Steps to Easy (and Effective) Newsletter Publishing

Written by Alice Seba · Print This Article

One of the most important things you’ll ever learn in business is that the money is in the list.

Make no bones about it, your list is quite likely the number one asset for your online business. If you’re a regular reader at Contentrix, that really shouldn’t surprise you, of course.

The problem is, a lot of people mistakenly put their newsletter or mailing list on the backburner because it seems like too much work.

That’s a darned shame because unleashing the power of your list doesn’t have to be much work at all… Read more…

3 Ways to Get More Personal With Your Readers

Written by Derek Pankaew · Print This Article

photo credit: GabrielaP93

Blogging success doesn’t just depend on providing great content.

More often than not, people follow blogs because they like the writer, like the writer’s values and can relate with them – In addition to learning from the content itself.

So how can you build more of a personal connection with your readers? How can you let your personality shine through more?

How can you build that all important sense of writer-reader bond?

Easy Content Weekly – January 21, 2012

Written by Lesli Mack · Print This Article

It’s our first Easy Content Weekly for 2012.

I can’t believe it’s been over a month since I last posted, but it’s great to be back. A lot has happened over the past month and just the last week has been particularly eventful.

Since I’d be writing forever if I updated you on what’s happened since December, let’s take a look at the last week because there has been some pretty darned exciting news.

Here’s what’s new… Read more…