5 Marketing Tactics to Avoid in 2012

Written by Derek Pankaew · Print This Article

In 2011, the tectonic plates of the internet marketing landscape shifted.

The underlying fundamentals of many strategies, including SEO and social media have changed.

Marketing in 2012 is going to rely much more on customer connection than tactics.

Of course, having strong strategies is important. It’s just that many of the strategies and tactics that marketers have come to rely on no longer work.

Here are 5 such tactics. At one point in time, these tactics were cutting edge. Today, they’re completely outdated. Read more…

Easy Content Weekly – January 28, 2012

Written by Lesli Mack · Print This Article

One month down in 2012 already. I hope that you’re steadily working toward your content marketing goals for this year.

By the way, if you haven’t signed up for the free 19-week Better Content Marketing course, do it. Alice’s weekly lessons will whip you into shape and keep you moving forward.

Now, let’s check out everything that’s new around here and in the world of content marketing… Read more…

How to Sell Ebooks on Kindle

Written by Alice Seba · Print This Article

A couple of weeks ago, I posted our Top 12 Ways to Monetize Content in 2012 list and you can bet that Kindle was near the top of that list. In May 2011, Amazon announced that it was selling more ebooks than print books on a daily basis. Later in the same year, they announced that they were selling over a million devices each week. That's big news. Whether you write fiction, non-fiction or want to rework public domain or reworked PLR content, Kindle has plenty of options for digital content publishers. To get started, you need to create or log into your account account here. You also need to go through all the tutorials here. By offering your content on Kindle, you not only have the potential to reach new audiences, but you will satisfy for Read more...

5 Steps to Easy (and Effective) Newsletter Publishing

Written by Alice Seba · Print This Article

One of the most important things you’ll ever learn in business is that the money is in the list.

Make no bones about it, your list is quite likely the number one asset for your online business. If you’re a regular reader at Contentrix, that really shouldn’t surprise you, of course.

The problem is, a lot of people mistakenly put their newsletter or mailing list on the backburner because it seems like too much work.

That’s a darned shame because unleashing the power of your list doesn’t have to be much work at all… Read more…

3 Ways to Get More Personal With Your Readers

Written by Derek Pankaew · Print This Article

photo credit: GabrielaP93

Blogging success doesn’t just depend on providing great content.

More often than not, people follow blogs because they like the writer, like the writer’s values and can relate with them – In addition to learning from the content itself.

So how can you build more of a personal connection with your readers? How can you let your personality shine through more?

How can you build that all important sense of writer-reader bond?