photo credit: B Rosen
In 2011, the tectonic plates of the internet marketing landscape shifted.
The underlying fundamentals of many strategies, including SEO and social media have changed.
Marketing in 2012 is going to rely much more on customer connection than tactics.
Of course, having strong strategies is important. It’s just that many of the strategies and tactics that marketers have come to rely on no longer work.
Here are 5 such tactics. At one point in time, these tactics were cutting edge. Today, they’re completely outdated. [Read more...]