Great News! Our 19-Week
Better Content Marketing Course is Now Free

Written by Alice Seba · Print This Article

It’s a wickedly awesome day for content creators today…and that means you too!

As we announced yesterday, our 19-week hands-on Better Content Marketing course is now FREE for registration. I am super excited to greet new and old students, so it’s time to roll up our sleeves and get really serious.

If you need to register, the details are right here.

Get That Content off Your Hard Drive

Written by Alice Seba · Print This Article

Have you ever hired someone to write content or purchased some private label right content and then just let it sit on your hard drive?

Sure, we’ve all done this at some point in time.

We get projects started with the best of intentions, but then we get busy or distracted and the seemingly small task of publishing our content gets put aside.

But have you sat down to think about how that “small” task can mean BIG things for your business? After all, content can serve a lot of important uses… Read more…

How to Write a Stellar “How To” Article

Written by Derek Pankaew · Print This Article

photo credit: dreamhamar

The “how to” article is one of the most popular article formats on the internet. A large percentage of web browsers are online to look for information.

If you present this information in the right way, you can turn that browser into a loyal reader for life.

Not all how to articles are created equal. A great how to article should capture attention, get the reader emotionally engaged and end with them feeling like they got massive value.

A poor how to article sounds boring and doesn’t provide enough new content for the reader to feel excited about it.

How do you write a top notch how to article? Read more…

Making Ghostwritten Content Your Own

Written by Alice Seba · Print This Article

Last week, we talked about what your ghostwriter needs to know before beginning your project. The better you can prepare your writer, the easier it is to get the end results that you were hoping for.

Of course, it may be cliche, but it really rings true…

People are like snowflakes. No two are exactly alike.

While it may seem strange for the owners of a ghostwriting company to say, there is nobody that will write EXACTLY like you do. In fact, it’s pretty much statistically impossible that any two people would write the exact same words given a specific subject area.

So does that mean you shouldn’t bother to hire a ghostwriter? Of course, not, but since I’m part of a ghostwriting business, you knew I’d say that.

Here are a couple of things to keep in mind and do to make ghostwritten content really yours… Read more…

How to Hire Great Guest Bloggers

Written by Derek Pankaew · Print This Article

photo credit: YLegrand

Guest blogging is one of the best ways to get original, unique, high quality content on your blog.

You’ve already heard a lot about writing guest blog posts on other people’s sites for links. Now let’s talk about the other end of the spectrum.

Finding top notch guest bloggers can help you get a different perspective on your blog. Readers sometimes get a little bored of reading content from just one person all the time.

It can help you get traffic. Guest bloggers will often link to their own article, bringing you more traffic from the guest blogger’s followers.

It can help take some of the workload off your hands.

Using guest bloggers can both make blogging easier for you and increase the overall quality of your blog.

Some of the world’s highest traffic blogs, ProBlogger for example, work exclusively through high quality guest blog posts.

Here’s how to find and hire great guest bloggers.