The Pros and Cons of Creating a Forum for Your Blog

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If you run a high traffic blog, you might be tempted to create a forum to help facilitate the growth of your community.

Stop right there.

Before you even think about creating a forum, it’s important to realize just how big of a commitment you’re making.

Yes, owning your own forum has massive benefits. However, if you manage it poorly, it could spell the end of your business.

Here’s an in depth analysis of the pros and cons of creating a forum for your blog.

Make sure you carefully consider both sides before taking the plunge. [Read more...]

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Easy Content Weekly – March 24, 2012

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From rants to helpful hints and downloadable checklists, we’ve got a lot of stuff for you this week.

You’ll learn how to find time for blogging, get traditional media coverage, understand the difference between good and bad Facebook ads and a whole lot more.

Oh, and make sure to listen in on the Late Night Internet Marketing Podcast for an interview with Alice. Details are below in “Lesli’s Picks”.

Here’s what’s new this week… [Read more...]

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

How Do I Get Traditional Media Coverage for My Website?

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In the past, when someone said the word “media”, we knew exactly what it meant. It meant programs and publications that were responsible for delivering the news to us and prior to the Internet, it’s all we had.

These days, when we say the word “media”, it can mean a variety of different things. People often use the phrase “new media” to describe what the media has evolved into with blogs and other digital media.

In fact, your own website IS the “new media” and you can use it to reach your audience directly and completely bypass traditional media if you prefer. Certainly, this rise of digital media has caused  traditional media’s power to wane, but the important thing to remember is that traditional media is still a great source for establishing credibility for your business. These are long standing institutions that people still turn to as reputable sources of information.

And hey, when it comes to new media, the traditional media aren’t doing to shabbily either as you can see:

The good news is, you don’t have to write endless press releases, go on publicity tours or make hundreds of phone calls to get decent credibility-boosting coverage from newspapers, radio programs, TV shows and more.

Here are 6 ways to facilitate traditional media coverage:

  • Press / News Releases: Despite what others might say about press releases going the way of the dodo bird, the press release (or often modernly called “news release”). Traditional media still uses press releases, but always do your homework for each publication to see how they like to receive their new stories and adjust accordingly. The bonus to creating press or news releases is that you can also publish them online and reach your target audience of customers directly too.

(Note: You can download press release instructions, topic ideas and a template here.)

  • Go local: If you want media coverage, it’s easiest to go local. Local media publications like local stories, so be proud of your roots and get known in your community. Larger and broader-reaching publications look for bigger stories and people with more media experience. That doesn’t mean you shouldn’t reach for the stars, but work it locally and then go wider.

(Note: You can download a press release distribution checklist here.)

  • Showcase your expertise: Today’s reporters are web-savvy, so make sure you stand out as an expert in your field. Use your website, print books and other self-published media as an opportunity to get that expertise out there.

(By the way, if you’re looking for a way to find out what your expertise or special knowledge is, our free Monetize Your Knowledge course can help you do that.)

  • Be searchable: One of the easiest ways to be approached by the media for a quote or interview is to be found for important keyword phrases for your niche. This means doing basic SEO on all that expert content you’re publishing.

(Lesson 12 of our free Better Content Marketing course at Contentrix covers SEO for you…and everything leading up to that lesson will certainly come in handy too.)

  • Easy to contact: Don’t hide behind private domain registrations and web forms. Make sure you have a phone number and mailing address so the media can see you as a legitimate source and  can contact you for an interview, an opinion or quote at anytime.
  • Get to Know Reporters: Just like with anything else in business, you need to get to know people and expand your connections. Ask for introductions and referrals readily. You can also use services like HARO (Help a Reporter Out) to help you reach traditional and new media contacts.

It’s probably quite clear by now, working to reach the traditional media is something you can incorporate into what you’re already doing. It all translates into creating valuable content and getting it out there.

BlogCPR.com

Content That Actually Sells Stuff

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As you know, content can serve a lot of different purposes. It can showcase your expertise, generate traffic, serve as a relationship-builder and so much more. As a reader of this blog, we’re pretty sure we don’t have to tell you this. ;-)

But one thing we really hope from our content is that it helps us directly increase our sales. While all strategically created content can help us grow our businesses, there are certain types of content that lend themselves best to actually selling products and that’s what we want to talk about today.

Here are 5 ideas for you… [Read more...]

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

No, It’s Not Okay

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A little while back, I said we don’t rant much at Contentrix, but here I am feeling frustrated, disappointed and I need to do a little venting.

But please don’t take this to simply be a rant because my real goal is to actually help anyone who has struggled with creating their own content.

Here’s the back story… [Read more...]

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