Matt Cutts (Google) Announces New Pitfall for Blog SEO


In March’s SXSW, Matt Cutts let out a bombshell. Google is working on a new algorithm designed to penalize websites that are “Overly SEOed.”

This change is slated to roll out in the next few weeks or months. This is not something coming “down the line,” but in the very immediate future.

The idea is that Cutts wants high quality websites by non-marketers to rank highly, rather than just websites created by marketing experts. Since some of the web’s best content is put out by people who don’t know anything about SEO, this new change is designed to help get that kind of content to the top. [Read more...]

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Making Your Content Stand Out

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Stand out from the crowdWhether you write your own content or hire someone to do it, it’s important to stand out from the crowd. Your visitors can go anywhere to read about “10 ways to peel a carrot,” but if you bring something a little different to the table, people are going to come read your vegetable peeling tips from miles around.

A few ways you can make your content stand out… [Read more...]

Remembering Gary Halbert
and What We Can Learn from Him

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Gary HalbertAs I was working on our Internet Marketing Top 10s package at (with a ton of help from Derek), I was reminded of a number of resources and tools that I haven’t checked out for a while.

I plan to share a few here and there in the coming weeks, but I wanted to start with this one.

Many people will already be familiar with Gary Halbert, and if you are, you’ll know that many trusted people we learn copy from today, learned from Gary.

He was a genius when it came to direct mail and in later years, brought that brilliance to the Internet. You know that when you are shelling out money for postage, you had better have some clue what you are doing or you’re going to go broke. Something many of us online babies just don’t understand. We can throw up something crappy and if it doesn’t stick, we can move onto something else. [Read more...]

From Content Marketing to Creating Buyers: The Transition


The purpose of content marketing is eventually to turn a profit.

A lot of marketers lose sight of this eventual goal, especially in the early stages when they’re still building their brand. They focus on things like SEO and building social media influence, but don’t actually get to the point where they’re making real money.

In other words, how do you transition from content marketing to a profitable business?

[Read more...]

Can You Do Me a Favor? How Do You Use DIYplr?


Here at DIYplr, we create the nuts and bolts that online business owners can use in a variety of different ways.

Our content is suitable for blog posts, webinars, videos, information products and more. It can form the basis for an information product or it can take an existing information product from good to great.

And because it’s so versatile, many customers are able to use the same PLR over and over again for different purposes.

My friend and fellow PLR provide, Nicole Dean has asked me a small favor. You see, she is on a month-long European vacation that includes…hopefully…bringing home a Latvian orphan (she’s always looking out for and helping others). Because she’s away, she’s asked me to do a couple of guest posts on her blog. I’d like one of the posts to illustrate how our customers are using our content and that’s why I asked for you help.

Do you mind sharing? You can either tell me how you’re using it and/or you can even include links to what you’re doing. I’d love as concrete examples as possible.

I’d love to see:

  • Where you’re publishing the content.
  • How you’re working the content to be more personal to you.
  • How you’re using it to create information products.
  • How you’re using it improve information products.
  • How you’re using the same content in a variety of ways.
  • How you’re ________________________________

Just post in the comments below. Again, be as specific as you want (I appreciate specificity) and even include direct links to what you’re working on. And, of course, you’d like a little advice on using your content, I’m happy to help you with that as well.

Thank you so much for sharing. I will definitely share the post with you when it’s ready and use the information to provide even more useful content to you in the future.

UPDATE: Just as a little thank you and incentive for sharing how you use DIYplr, use this coupon code to get $5 off any PLR you want at Coupon code: casestudy

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