27 Ways to More Confident Writing –
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Get That Confident Feeling

It’s one of the biggest things that holds people…talented people…back from writing their hearts out online… [Read more...]

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Obama and Romney:
Email Marketing Examined


Obama and Romney's Email Marketing Campaigns

As you probably know, there is a pretty big election coming up in the United States. While there are a number of candidates on the ballot, the race basically comes down to two potential winners. The current President, Barack Obama and the leader of the Republican party, Mitt Romney.

Because of my interest in online marketing, I have been watching the social media campaigns for both Obama and Romney for a while now, but as you might know, my biggest interest lies in email marketing. So with that in mind, I decided to join the mailing lists of both candidates to see what they’re doing and if perhaps I might learn something from their process. These are huge lists with a lot at stake, so I figured I’d find some pretty interesting things.

Before I get into it, I want it to be clear that this is not a political discussion as this is not a political blog. It’s not about who is politically right, wrong or who will win the election. This is simply a look at how each candidate is addressing their own target market. So, I definitely welcome any comments from that perspective, but I’d prefer to leave the discussion about how bad the other guy is to places like Huffington Post, Townhall.com or Facebook. Thanks for your understanding.

With that out of the way, here’s a little bit of what I observed… [Read more...]

Heck Yeah: Nicole Dean’s Blog CPR


Nicole Dean's Blog CPR

I love the tag line:

“Breathing Life into Your Lifeless Blog.”

We’ve all been there, that’s for sure. And it often comes down to finding the time and knowing what the heck we should put on our blogs and thankfully, Nicole has some very practical and effective suggestions for that… [Read more...]

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Unexpected Ways to Boost Conversions, From Real Split Test Results

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I’ve been on a split testing kick lately.

I just discovered there are blogs that do nothing but report split test results. I’ve been reading every post with real data and tests that I could find.

I’ve learned a lot of unexpected things from reading these tests, including some really creative and outside the box ways of increasing conversion rates.

Here are a few of my favorite finds. [Read more...]

4 Examples of The Non-Guru Model: On Being a Successful Information Gatherer

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A lot of people who want to get into blogging stop themselves, because they think they’re “not good enough.” They think they don’t have enough knowledge, enough experience, enough know-how or enough original ideas to be worth listening to.

And you know what? They might be right.

But that’s only if you’re the front person. If you’re the source of ideas in your business. If you’re the one who’s generating the content.

One absolutely valid and in fact potentially lucrative business model is to be an information gatherer. Instead of being the provider of the content, you simply seek out content providers. You’re the producer, not the talent.

Here are four examples of blogs, podcasts and businesses that do this very well. [Read more...]

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