When You Just Don’t Feel Like It
Written by Alice Seba · Print This Article
A lot of people will tell you that if you blog, you MUST do it regularly or you will lose your audience. While I can appreciate the value of regular content, I don’t think it’s necessary that YOU personally have to knock yourself out writing day in, day out.
Some people will have noticed that I haven’t blogged here since December 2, 2009 and that post was simply an announcement about a new PLR bundle. Certainly nothing to write home about. And while some people may have wished I wrote more, overall, business has not suffered by my laziness. Traffic is steady, sales are up and I’ve enjoyed my couch potato time. 
If you’re facing content writing burnout and are looking for a way out, I’ve got news for you. Actually, a few pieces of good news:
- A blog doesn’t die because you can’t post every day or at regular intervals. A blog thrives when you or your writers have something interesting to say.
- YOU don’t have to do all the writing. The more your business becomes about YOU, the more you’re on the hook for personally keeping your audience entertained and educated. Take this blog, for example. I haven’t blogged for almost 2 months, but there’s been plenty of great advice and perspective to be found. In fact, all my business ventures are a combined effort – relieving pressure on me and increasing profit potential by tapping into a variety of skills and assets.
- If you’re not doing the writing, there are plenty of options:
- You can have guest bloggers or regular authors on your website.
- You can accept one-time and sporadic submissions from writers.
- You can hire a ghostwriter.
- You can use private label content. PLR can be published as is or used for inspiration for more original content.
- You can pose questions and allow your readers to generate the content in the form of contents.
- Despite the fact that a blog is a powerful way to connect with your audience, in most online businesses, it’s not going to be your biggest sales driver (but IS very useful for driving TRAFFIC). Even in 2010, the so-called age of social media, email is still the heart of all your marketing. It is your direct contact with your target market and customers. Here’s a few reasons why:
- Email is still the most important method of online communication for a huge number of people.
- While social media has replaced a lot of friend-to-friend communication (i.e. Sally can log into Facebook to say hi to Jane instead of sending her an email), this may result in people having less overwhelming email inboxes, meaning your email may just get more attention than it might have received previously.
- People are busy and will forget about your business. An email can pull them back to you – over and over again.
- A pitch is often expected through email. While you can also pitch through a blog, it is often more subtle. You can hit them much harder with an email.
If you’ve got limited time or you’re in that “just don’t feel like it” mood, choose your writing focus wisely. Do you really need a blog post or would a few more messages to your autoresponder do the trick? Then leverage the resources and skills of other to round out your blogging and content marketing.
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Everybody says "Content is King", but what does that mean for you? 
If Email Marketing Dies, I’ll Eat My Shoe : Contentrix says:
[...] few weeks ago, I gave you some encouragement when you just don’t feel like blogging (it’s OKAY!), And in that post, I honed in on an area that deserves plany of your [...]
Melissa Ingold says:
I agree that you shouldn’t knock yourself out trying to blog. As you know I recently set up a weekly schedule over at the IMS blog, but I certainly don’t get all worked up if I’m not able to post.
In fact, this week my regular schedule just isn’t going to happen because I’m so busy with MONEY making projects right now. I’m okay with that, and I know my readers are too.
I chose to do a schedule so that I didn’t have to think about what the heck to post. If it’s Tuesday, I do up a quick video with some tips. If it’s Thursday, I post the answers to a question from a great group of experts. And so on.
Plus, I can tie in the whole week’s worth of posts based on what I’m working on in my business.
Melissa
Codrut Turcanu says:
This month I started blogging less often on my site and instead focusing on guest posting on other people’s blogs… is this wrong?
Alice Seba says:
I like what you’ve done Melissa – it does make it easier to come up with something, but no pressure to do it.
Codrut – Of course. You should do it more often.