What to Do with Ebooks:
26 Things for Your Business
Written by Eric J. Nixon
Last week, I shared 31 ideas for using special reports in your marketing. Let’s follow that up with some ideas for ebook. The ideas come from Mom PLR eBooks (use coupon code: “ebookboost” to get your first month for only $5) and we thought you might find them handy. Some ideas may overlap with the special report ideas, but I’m sure you’ll find some new gems and good reminders.
1. Break up the eBook into blog posts or articles for your site. Publishing fresh content frequently is a good way to build up traffic.
2. Answer questions. Use content from the eBook to respond to questions in Yahoo! Answers and discussion forums in your market. Of course, add a link to your site.
3. Turn the eBook into a training tool for your affiliates. Good affiliates are essential to your business.
4. Pull out content from the eBook to create a Squidoo lens, Hub Page and Google Knol. These Web 2.0 platforms are excellent sources of back links to your site.
5. Rewrite parts of the eBook into unique articles. Submit to Ezine Articles, Lady Pens, Associated Content, Go Articles, and other article directories. More quality back links for your money pages.
6. Break up the eBook into an e-course. You can either sell or give away the e-course.
7. Newsletter content. Take parts of the eBook and use them in your email newsletter or Ezine.
8. Give away the eBook to build up a mailing list. Readers will gladly give their email addresses for an eBook that addresses their problems.
9. Offer the eBook as a bonus for a paid product. Increase the value of your product.
10. Give the eBook away as an unannounced bonus to your customers. They’ll love you for it and will be happy to buy from you again.
11. Try a different medium. Take the most actionable parts of the eBook and create a printed promotional postcard, flyer or newsletter.
12. Rewrite the eBook for a more specific niche, such as “stay at home Moms,” “Moms of multiples,” “Moms of teens,” “homeschooling Moms,” etc. Create a new stream of income from another market.
13. Sell the eBook as a printed book through Lulu.com. Be where few Internet marketers are.
14. Expand the eBook. Make it into a self-study course, by creating mindmaps, cheatsheets and step-by-step guides.
15. Break up the eBook into an audio or teleseminar series, which you either sell or give away.
16. Transform each chapter of the eBook into a podcast via iTunes. Podcasts increase your authority, drive traffic to your site, and warm up listeners to your offer.
17. Use the eBook to create a slideshow or screen capture video. Use the video to market your product or service on video sharing sites like YouTube.
18. Read the eBook to create an audio product. Sell it as a digital product, or a preloaded mp3 player. You’ll stand out from your competition.
19. Translate the eBook into another language, and sell it in other countries.
20. When preparing for a media interview, get content from the eBook to build your key messages.
21. Make it smaller. Distill the eBook into a special report to either sell or give away.
22. Tweet it. Get the best nuggets of content from the eBook and turn them into Twitter tweets. Add a link to your site or squeeze page.
23. Reference it. Use the eBook as a reference material when writing a press release.
24. Transform the eBook into a white paper, which explains your product or service to your target market.
25. Bundle the eBook with other eBooks about related topics, to create a comprehensive home study course.
26. Break the eBook content down into group coaching sessions you give through teleconference, teleseminar or webinar format. Charge for the group coaching, or give free access to build your list.
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About the Author
Eric J. Nixon has been marketing with content since 2001 with a focus on information product selling. He has worked in a wide variety of markets and enjoys the clutter-free lifestyle of working in a completely digital business.
Everybody says "Content is King", but what does that mean for you? 
The Mom Market – Still HUGE! Reach Them with Online Content : Contentrix says:
[...] Eric shared the 26 ideas of what to do with ebooks from Mom PLR Ebooks, I thought it was just as fitting that we share this informative article from [...]