Looks Aren’t Everything, But They Sure Can Make A Difference

If you’ve ever sold an info product, you know the most important thing about marketing your product is the words you use.

I’m talking about:

* The words that make up the content of your product

AND

* The words you use to sell your product

Without these important words, your product is pretty much dead in the water. But once you’ve got those key items together, it’s time to consider your looks.

Because really, they do matter.

Let’s talk about a few key ingredients that will help you:

• Sell more by grabbing attention and making your digital product more tangible.

• Create more customer satisfaction through a professionally polished product.

Looks aren’t everything, as they say, but let’s face it, they do mean a whole lot in the info product world.

Use These In Your Info Product Recipe:

• Professional Formatting: Sure you can slap together a Word document and go, but formatting gives your product an instant advantage when it comes to customers being receptive and appreciating the content of your product. If something as simple as setting up a style sheet, creating headers and footers can give move you up the ladder of customer satisfaction, it seems silly not to go that extra mile.

• Images in Your Product: The addition of images helps you make your content more readable. They can create a more vivid mental image, elicit emotion and draw the eye in at key points. And once again, they give your document that professional look that gives your customers confidence in your ebook.

• eCover Graphics: An ebook is just a digital file that takes space on a hard drive. And while the world has become more digi-focused, people still want tangibility – to know something REALLY exists. An ecover design can do just that for you. Much like a cover design for a paper book, an “ecover” is simply a digital representation of your product.

• Video: Long gone are the days of the static web. Video is HUGE and businesses are cashing in. YouTube.com is world’s 3rd most popular website (source: Alexa.com), telling you something about the popularity of video. Videos on your sales page inspire confidence (think: more tangibility of the product and you, as the seller) and proven over and over again to increase sales conversions. Videos also get shared. Make a great promotional video and people will pass it around. How great is that?

If you’re like me, you don’t really want to mess with these things as you have more important tasks to focus on. I usually turn to others for formatting, graphics and making things look purdy. One of the people I rely on most in this department is Kelly McCausey at FreshNets. So when I heard she was putting together a great package to beautify your product and make it more marketable and satisfying to your customers, I wanted to share it.

Here’s What Kelly & Freshnets Can Do for Your Ebook:

They’ll take your ebook and not only make it more attractive, but more usable. They’ll also create a cover graphic, a promotional video and even throw in a custom Twitter background.You can even few a sample to see exactly what they have planned for you.

The package is already a great deal, but I asked if she could pass on an extra discount to our readers and she agreed.

Here’s what to do to learn more and get your discount:

#1 Go here for information -> Beautiful Ebook Treatment

#2 Purchase your “Beautiful Ebook Treatment” and enter coupon code: 15495 to save $20.

Then the Freshnets team will get in touch with you to get started on your project. Like I said, looks aren’t everything, but they sure can make a difference. If more customer confidence and satisfaction are your goals, looking good should definitly be on the priority list.

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About the Author

Alice Seba is the owner and creator of Contentrix.com. With a focus on using content to create relationships, loyalty and results from writing, she loves helping online business owners get more bang out of their content.

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