Comments on: If Email Marketing Dies, I’ll Eat My Shoe http://contentrix.com/email-marketing-shoe/1038 Mon, 21 May 2012 06:24:17 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: The Center of Your Content Marketing : Contentrix – Content Marketing http://contentrix.com/email-marketing-shoe/1038/comment-page-1#comment-418 The Center of Your Content Marketing : Contentrix – Content Marketing Mon, 17 May 2010 10:15:41 +0000 http://contentrix.com/?p=1038#comment-418 [...] you’re not convinced, perhaps the many reasons email marketing is alive and well might [...] [...] you’re not convinced, perhaps the many reasons email marketing is alive and well might [...]

]]> By: Laurie Neumann http://contentrix.com/email-marketing-shoe/1038/comment-page-1#comment-197 Laurie Neumann Wed, 24 Feb 2010 15:29:29 +0000 http://contentrix.com/?p=1038#comment-197 Good tip, Anita. Thanks! Good tip, Anita. Thanks!

]]> By: Anita DeFrank http://contentrix.com/email-marketing-shoe/1038/comment-page-1#comment-190 Anita DeFrank Tue, 23 Feb 2010 16:34:51 +0000 http://contentrix.com/?p=1038#comment-190 @Laurie Neumann I found myself in the same situation a while back ago. Everyone was telling I needed to get on Twitter. Finally one day I broke down and joined. I gave it a try for a few solid weeks - probably a good month even. I was not impressed. I too seem nothing more than what looked like a bunch of permitted spamming. It didn't take me long to give it up. To me it really seemed like a waste of time. I didn't need another way to get bombarded with spam. Somewhere along the lines I managed to make it back. I took a real good look at who I was following and let me tell you, I dropped a lot of them. Don't get me wrong, I don't mind seeing a link here and there from someone. But to me, they call it SOCIAL networking for a reason. Make sure you sprinkle in some conversation here and there too. So all that said to say, maybe it's time to take a long hard look at those you're following? Take a look at their pages, scroll down through their messages and if it's nothing more than a bunch of links of things you're not really that interested in ... hit the unfollow. Take a look around and see who some of your friends are following - see if some of them might be of interest to you. There's a lot you can tell about a fellow Twitter by simply looking at their past 10 - 15 tweets ;) Sorry! Didn't mean to take this over to a different topic! @Laurie Neumann
I found myself in the same situation a while back ago. Everyone was telling I needed to get on Twitter. Finally one day I broke down and joined. I gave it a try for a few solid weeks – probably a good month even. I was not impressed. I too seem nothing more than what looked like a bunch of permitted spamming.

It didn’t take me long to give it up. To me it really seemed like a waste of time. I didn’t need another way to get bombarded with spam. Somewhere along the lines I managed to make it back. I took a real good look at who I was following and let me tell you, I dropped a lot of them.

Don’t get me wrong, I don’t mind seeing a link here and there from someone. But to me, they call it SOCIAL networking for a reason. Make sure you sprinkle in some conversation here and there too.

So all that said to say, maybe it’s time to take a long hard look at those you’re following? Take a look at their pages, scroll down through their messages and if it’s nothing more than a bunch of links of things you’re not really that interested in … hit the unfollow. Take a look around and see who some of your friends are following – see if some of them might be of interest to you.

There’s a lot you can tell about a fellow Twitter by simply looking at their past 10 – 15 tweets ;)

Sorry! Didn’t mean to take this over to a different topic!

]]> By: Alice Seba http://contentrix.com/email-marketing-shoe/1038/comment-page-1#comment-189 Alice Seba Tue, 23 Feb 2010 03:13:53 +0000 http://contentrix.com/?p=1038#comment-189 Marya, you make a good point about preferences and while it's something I didn't directly talk about in my post, it's something I considered in my opinion. It's true that some people just won't sign up for newsletters anymore or they'll send all the messages to a junk email address (raises hand), but generally speaking, I wouldn't say we are such a norm that it devalues the power of email marketing. Not that you said that...I'm just commenting. But the same issue goes for social media. People (outside of the Internet marketing set of people who just want to build lists) are discriminant about who they follow and whose updates they actually pay attention to. The noise is loud everywhere and we have to work hard to be follow or subscriber worthy. But minutes to dollars, it's my opinion that email still perfoms better. I can get a LOT more out of a few hundred strong subscriber or customer list than I can get out a considerably larger social media following. I don't dispute the value of social media, but if you want conversions...email is still tops in many (most?) cases. :-) Marya, you make a good point about preferences and while it’s something I didn’t directly talk about in my post, it’s something I considered in my opinion. It’s true that some people just won’t sign up for newsletters anymore or they’ll send all the messages to a junk email address (raises hand), but generally speaking, I wouldn’t say we are such a norm that it devalues the power of email marketing. Not that you said that…I’m just commenting.

But the same issue goes for social media. People (outside of the Internet marketing set of people who just want to build lists) are discriminant about who they follow and whose updates they actually pay attention to. The noise is loud everywhere and we have to work hard to be follow or subscriber worthy.

But minutes to dollars, it’s my opinion that email still perfoms better. I can get a LOT more out of a few hundred strong subscriber or customer list than I can get out a considerably larger social media following. I don’t dispute the value of social media, but if you want conversions…email is still tops in many (most?) cases. :-)

]]> By: Marya Miller http://contentrix.com/email-marketing-shoe/1038/comment-page-1#comment-188 Marya Miller Tue, 23 Feb 2010 02:06:57 +0000 http://contentrix.com/?p=1038#comment-188 I hate to be the lone voice in the wilderness, but email is deader than a doornail for me. I've unsubscribed from just about everyone, and there are only a very select few people, with whom I have a personal connection, whose mail I will bother to read. I'm really busy, night and day; and a few moments on Twitter every 3 or 4 days is all I can manage for "catching up"... or looking for trends or new information. I find Twitter lightning fast and easy to scan, compared to the nightmare that is my inbox. That being said, perhaps I'm different in that I have all the clients I need and then some... but I think for people who depend on lists, email is still vitally necessary. That being said, I'm, uh, writing this in response to your email, Alice. ;-) I hate to be the lone voice in the wilderness, but email is deader than a doornail for me. I’ve unsubscribed from just about everyone, and there are only a very select few people, with whom I have a personal connection, whose mail I will bother to read. I’m really busy, night and day; and a few moments on Twitter every 3 or 4 days is all I can manage for “catching up”… or looking for trends or new information. I find Twitter lightning fast and easy to scan, compared to the nightmare that is my inbox.

That being said, perhaps I’m different in that I have all the clients I need and then some… but I think for people who depend on lists, email is still vitally necessary.

That being said, I’m, uh, writing this in response to your email, Alice. ;-)

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