Choosing the Right Fonts and Colors for Your Infographic

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Let’s finish this up on a bit more technical note because this is something you’ll need to know if you’re going to design your own infographics. If you don’t want to deal with all this stuff, we’d love to help you.

But now let’s get to the subject at hand…

Choosing Your Fonts

Font SquirrelThe design elements in an infographic can be difficult to balance, and choosing your font is an often overlooked component of your overall design. With thousands of fonts to choose from, it can be a little overwhelming. Here are a few rules of thumb to consider:

* Limit your choice to two font types;
* Pay attention to readability;
* Have large sub-headlines;
* Make sure that the font size for your text is big enough; and
* Choose readable, generally sans serif, fonts.

If you’re looking for fonts to use, Font Squirrel has an impressive collection of fonts for commercial use.

Choosing Your Colors

Color Scheme DesignerIt’s easy to get carried away with the colors and images in your design. It’s important to make sure that your images, colors, and graphs all match the overall tone of your infographic.

* Choose colors that represent your brand and image. Different colors evoke different emotions. For example, red often represents passion, and green can represent health or nature.

* Limit your color palette to colors that work well together. There are a few tools that designers use to help simplify the process. Color Scheme Designer is one option. Colour Lovers is another tool to consider.

We’d love to see any infographics you’re creating, so let us know what you’re up to.

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About the Author

Alice and Annette
Alice Seba & Annette Elton take the stress and hassle out of content creation, so you can concentrate on the more important things in your business.

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