We’ve been talking about rocking your content marketing goals for 2014 and now it’s time to really put things in action. If you missed last week’s email, you can get caught up on “3 Ways to Reach Your Content Marketing Goals for 2014”.
There’s a lot involved with putting together a successful content marketing plan, so get help where you can. One the most obvious thing you can do is get a ghostwriter on board, so they can do the writing and you can focus on marketing. Whether you hire us or someone else, there are plenty of things you can do to make the work go smoothly.
Here are some tips to make working with your ghostwriter easier…
1. Provide Examples in the Beginning
Matching your voice is the biggest challenge for a ghostwriter. When you’re first working with a new ghostwriter, it’s always helpful to provide them with not only samples of your voice, but a description of it as well. What do you want readers to feel when they read your content? What is your brand and how does your voice support your brand?
What’s the goal for your content? For example, do you want to inform or are you looking to drive traffic to a sales page? Help the ghostwriter give you the best content by letting them know what you want the content to accomplish.
3. Sufficient Time
Ghostwriters often work on tight schedules and juggle many clients. Work with them and support them by giving sufficient time to complete your content. Your ghostwriter probably has a deadline policy. For example, they may deliver content in ten business days. Make sure you not only know that timeframe, but also respect it. If you need rush content, which happens from time to time, then keep in mind that there may be extra fees involved.
4. Details Matter
If you have specific ideas about what you want your content to cover, be sure to provide that information to your ghostwriter. For example, you can create a quick outline for your writer to make sure they cover the necessary information. You can also send them a few resource links to ensure that you’re both on the same page.
5. Provide Constructive Feedback
Feedback is the only way a ghostwriter knows if they’re meeting your content needs. It’s also the best way to build a good long term relationship with a ghost writer. If there are areas where you’d like the content or the formatting to be different, let your ghostwriter know this.
6. Availability and Communication
It’s important to be not only willing to answer questions, but also be available to answer them. If your ghostwriter cannot get an answer to a question, it can delay the delivery of your content and it can result in content that just doesn’t match your needs. Let your ghostwriter know the best way to contact you and answer their questions when they have them.
Next week, we’ll talk about what to do if your content marketing plan goes off the rails. There’s always a way to fix things and get back on track and we’ll have those ideas for you next week.
In the meantime, if you need a little hand sticking with your content publishing schedule, we’re here to help. Check out our monthly savings program and we’d be happy to make sure you stay on top of things.