By the way, we’re here to help you with your ghostwriting needs and work hard to ensure you get the results you want.
Here are some things to share with your ghostwriter BEFORE she starts writing…
1. The topic you would like to have covered, with specifics.
If you plan to put your name on the content, make sure the writer is aware of the specific points and overall opinion the content should have. Because there are many ways to approach most topics, without this information your writer may produce something that isn’t necessarily wrong, but you may not agree with it.
2. Any information you DON’T want included.
If your topic is likely to lend itself to a certain piece of advice or information, but you don’t want it included, tell your writer ahead of time.
For example, if you don’t agree with a certain potty training method and your writer is writing an article called “12 Surefire Potty Training Approaches”, the writer needs to know this.
3. A detailed description of the target audience.
Don’t assume the target audience is fully understood when a topic is provided. The more your writer knows about your audience, the better results you’ll get.
For example, if your writer is putting together a series of knitting tutorials, knowing your audience’s skill level, age and other details will help ensure the content is spot on.
For some topics, the audience isn’t straightforward at all. As an example, if your content is about educating children, make it clear if your audience is educators, parents or caregivers. Parents will certainly have different approaches and concerns than educators, so assist your writer in getting things just right.
4. A description and a sample of the voice you would like.
Whether your writing needs to be scholarly or lighthearted and fun, ensure your writer is aware of this. Where possible, provide other examples of content you’ve published that has a similar voice.
5. The purpose of your content.
Before you assign a topic, know and share the purpose of that content. You may want to use it purely to educate, to build your list or to sell a product. It’s a personal decision, but one your writer should be aware of.
If you plan to promote a certain product or service, tell your writer what that product or service is. This will help her ensure the content doesn’t actually discourage the purchase of the product or service.
For example, if you sell WordPress custom theme services and your writer is creating an article about custom themes, she probably shouldn’t include information that specifically shows how to customize themes. Instead, the article might include ideas for themes and information about hiring someone to do the customization.
Yeah, it’s work, but it’s worth it
The more information you provide upfront, the better the end result will be. It may be time consuming to start with, but the more your writer writes for you and the better he or she understands your business, the easier the writing process will become over time. Put in the time now for long lasting results.