Sometimes it due to a lack of ability on the part of the writer.
But more often than not, it’s due to a communication breakdown.
That means the better you communicate, the better results you’ll get. Of course, if your ghostwriter is also a good communicator, you’ll do even better.
(By the way, communication is something we pride ourselves on and we always ask our clients what they want before we begin).
Still as a business owner, you can only control your own actions, so learning to communicate better with your writers will always benefit you.
Here are some tips to get the results you want from your ghostwriter…
* If you want a topic to be covered in a specific way, provide as many details as possible. Include facts, sources, opinions and anything else that must be covered.
* Share information about the voice you want the content to have. Make a list of adjectives that describe your voice. Whether it’s humorous, informal or sarcastic, give them an idea of what you’re looking for. You should also include samples of the type of writing you’d like them to emulate.
* If you have special formatting requests, tell your writer before she begins. For example, if you like plenty of subheadlines and bullet points, make sure to indicate so. If you like articles in paragraph format only, let her know that.
* Include other important details including the document format you’d like, whether you need U.S. or British English and all those other little details.
Of course, if you’ve already assigned a task and didn’t get the results you want, it’s not time to throw in the towel. Most writers will include the opportunity for one edit of their writing, so take advantage of that, if needed.
Before you talk to your writer about what you want changed:
1. Make a list of specific things you don’t like about the writing. Is it the way it is formatted? Or did they approach the article with an opinion contrary to what you’d hoped?
2. Think about how specifically they can fix those errors. Keep in mind, if a writer offers one edit with their work, it doesn’t usually mean a complete rewrite. If you didn’t express your need for certain things to start with, you probably can’t expect a writer to start from scratch.
However, small fixes like:
-> Removing a contrarian opinion from the article
-> Adding a few bullet points
-> Adding a specific statistic that supports the article
-> Including an example that illustrates the article’s point
-> Adjusting the tone to be more formal/informal
…are quite likely very acceptable. And the more specific you get, the easier it will be for your writer to deliver the final result you wanted.
Now if you feel the changes needed are beyond a simple edit or two and you didn’t communicate your preferences before the project was started, it’s STILL not time to throw in the towel.
If content isn’t exactly how you’d like it, remember it’s all a matter of personal preference. So while you may not want to publish the content under your own personal name, if it’s decent content, you can:
* Publish it under a pen name and distribute it.
* Give the content to your affiliates to edit and publish as they wish, adding their affiliate link to it.
* Use it as content to create a Squidoo page.
* If you have a feeder site that drives traffic to your main site, publish it there.
Remember, just like anything with your business, what you get out of it is reflective of what you put into it. Spending a few minutes BEFORE your writer starts a project will save you plenty of time and money…and you’re more likely to get the results you are looking for.