How to Tell If Your Outsourced Content is Good,
Even If You Don’t Fancy Yourself a Writer

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Magnifying GlassA lot of people who happen to be great writers hire us because they want to save time. Other people hire us because:

1. They don’t like writing
2. They think they don’t write well (they might be fooling themselves though)


3. English isn’t their first language and they need an extra hand.

If any of these describe you, you may have wondered how you can tell whether or not your ghostwriter has returned quality work to you. It’s not always easy, but it’s important to review the work your writer gives to you.

Here are a few tips to help ensure you’re getting quality…

- Read it aloud. If it sounds awkward or doesn’t flow, you know there is a problem. Better yet, have someone else read it aloud to you, so you can really hear and pay attention to every word.

Copyscape- Check for plagiarism. Use a tool like Copyscape to ensure that your content hasn’t been copied off the Internet. This isn’t a foolproof way of checking for plagiarism, but does catch a lot of potential problems.

- Run a spelling and grammar check of the content on your computer. However, realize that automated checks aren’t necessarily a surefire way of catching errors. They may also incorrectly report mistakes, so be aware of that.

- Ask someone else what they think. Ask someone you know and trust if they can give something a quick read through.  Sometimes, a third party is just what you need for confirmation.

- Gauge the response of your audience. Pay attention to how your audience responds to your content. If you don’t get a lot of feedback, you can always ask for it directly.

- Look for personality. As long as you didn’t ask for dry, scholarly work, see if you feel some personality in the writing. It’s an important characteristic of effective web writing.

- Watch that sentences are short and to the point. Run-on sentences are a curse to your content’s readability.

- Try a readability test tool. You can try the one at Unless you’re in a particularly scholarly niche, you want to make sure that the writing isn’t unnecessarily complicated and is easily understood.

Readability Test Tool

If you catch any of these problems, most shouldn’t be deal breakers with your writer. The exceptions would be any plagiarism or writing that simply doesn’t make sense. In those cases, you should seriously reconsider accepting the writer’s work. However, in the case of small issues, talk to your writer and be more specific about what you want. Great communication is a very key part in getting the quality writing you’re looking for.

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About the Author

Alice and Annette
Alice Seba & Annette Elton take the stress and hassle out of content creation, so you can concentrate on the more important things in your business.

Visit us to find out how we can help you or claim your FREE 21-page step-by-step guide to maximizing your profits by outsourcing your content. Unleash the power of content without all the work or hassle.

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