Creating a gregarious website can be the key to taking your business or site to the next level. Webster defines gregarious as being fond of company or sociable, but it also says that when related to animals that being a loosely organized community. Implementing the actions that will bring people together gives your site a boost of energy and direction.
Top Tips for a Gregarious Website
1. Create a call to action. Get the visitors to your website INVOLVED in the website. Offer prizes for the number or times they comment on the website or get others to come to the site on their recommendation or even for being mentioned on their social websites.
2. Develop a circle of content. Ask your visitors to answer a question from your site on their site and to link back to your site with the new post. Do a follow up article that includes the top 10 or 20 articles that have linked back and be sure to include a link to the other original articles.
3. Get involved on other websites related to yours. Comment on the sites with relevant content. Follow the comments and continue to engage the conversation.
4. Expand to social media. Post quotes from your content on your social media and include a link back in some of the posts. Be sure to also include any call to actions with a link.
5. Make it easy to comment. Some sites seem to require a mound of paperwork for the right to post a simple comment. Monitoring your comments should be enough to keep the trolls and scams from slithering into your site.
6. Include a weekly or monthly survey about the industry, your products, or some random topic that you draw from a hat of topics produced from another survey that you created in the past. Keep it fun and be sure to include an article about the survey results in a future content.
7. Add your own social element to the website. Set up a forum or chat room so that visitors can easily interact with each other.
8. Create a game just for your site. Really get the others sites involved by making it a scavenger hunt. You can give a prize to the person that follows the clues in the different posts to the secret treasure.
Getting people to mingle on a website is not all that much different from getting them to interact in person. Most people want to be connected – you just have to help them find the tools to make that happen. Be creative, think outside the box a little, and most of all have fun. You will find that enjoying the journey will be the best way to create a gregarious website.