The trick to writing content that captivates, inspires and motivates?
Eliminate all distractions when you write.
Because multi-tasking is a myth. It’s just not possible. I’m not here to argue with you about the validity of multitasking or if you can do it or not. The science is in and it has been for a long time – your brain is incapable of doing two things at once. (Despite many years of believing I could multi-task, I finally had to face the facts – I’m not equipped!)
If you’re, and this is just an example, watching Oprah while you’re trying to write an article, you can bet your attention is divided and neither task is getting the full value it deserves. You’ll learn more from Oprah and have a better time if you close your laptop or you’ll write a better article/blog post/ report/ review, whatever, if you turn off Oprah. Tivo it if you must. Just turn the darn thing off.
Turn off the radio
Close the door to your office
Tell your kids SpongeBob is on (I know bad parenting but this is your business we’re talking about)
How do I know all of this?
I have two dogs, a cat, two female children who love to talk, a penchant for daytime TV and a husband who also works from home. Believe me, I know distractions!
I also know that to write truly good content, you must get rid of the distractions.
There’s a side benefit too – you’ll write that wonderful, amazing, inspiring and jaw dropping content much faster than if you’re trying to Tweet, Facebook, cook dinner and find out what Luke is doing on General Hospital while writing your next blog post.