If you’ve been putting together your own infographics (if you haven’t started yet, we can help here), you’ve probably noticed it can be quite challenging to create a product that provides a lot of great information, is attractive and doesn’t overwhelm the reader.
Over the past couple of weeks, we’ve posted some tips to help you along the way. If you’ve missed any, you can see them at the links below:
- Infographics for Maximum Effect – 5 tips for creating amazing infographics
- The Benefits of Infographics – Find out why people like them and why they’re good for you too.
Now, let’s talk about some common mistakes people make in their infographics and how you can avoid them.
1. No Attention-Getting Headline:
Remember, this is still content, you have to grab attention. Use a large headline to tell your readers what to expect. Use subheadlines as well, so you can once again grab the attention of people who skim your graphic.
2. Too Self-Promotional:
If you are hoping that your infographic will be shared across the web, you have to remember that, first and foremost, it’s content. Keep your focus on informing and/or entertaining and you’re likely to have a winner.
3. Not Promotional Enough:
That said, having your infographic shared does you absolutely no good if your infographic doesn’t include a specific call-to-action. Avoid just sending traffic to your home page or that referral traffic will come and then immediately go. Instead, send them to claim a highly relevant free report or gift they have to opt-in to receive.
4. Covering Too Much at Once:
There are certainly some excellent examples of highly detailed and very well-designed infographics out there, but they’re rare. If you’re new to infographics, keep things as simple for you and your audience as possible. Cover one specific subject at a time, use plenty of white space and keep focused on providing quality information.
5. Keeping Things Too Simple:
On the other hand, you don’t want to create an infographic that is so simple that it provides nothing new to your readers. Incorporate statistics, thought-provoking quotes and provide tips and information they just can’t find elsewhere.
6. Poor Font Choices:
Ensure that your fonts work with your design and make it easy to read your content. Limit the number of different fonts you use and ensure you choose colors that make your words easy to read. Also, take care to ensure that your headlines and subheadlines stand out and are easy to read at a glance.
7. Too Many Images:
Use images where it makes sense to include them. It may be a graphic, but it’s more importantly an INFOgraphic, so use images to illustrate statistics, highlight certain points and to draw the eye in at key places.
Learning to design your own infographics takes some trial and error, but the process is well worth it. Creating high impact content that is readily shared by your readers is a win-win for all.