The other day we promised you some tips for creating effective infographics and we’ve got them for you. And of course, we’re also here to create them for you if you prefer. Our February infographics creation special is here.
But if you’re a do-it-yourselfer, here are some things you should keep in mind:
1. Correlate Your Graphics with Your Information
This sounds like an obvious statement, yet it’s often overlooked. Instead of choosing graphics simply because they’re flashy and attention grabbing, make sure they also support your information.
2. Source Your Data
Infographics are visual representations of information. Because you’re citing facts, it’s important to give credit to the source. Dig deep and strive to find the original source of the information you’re providing. It’ll boost your credibility in the eyes of your audience.
3. Keep it Simple
It’s easy for an infographic to become cluttered. Streamline the information and present it in a manner that’s easy for your audience to follow. Viewers want to be able to immediately see the value so their time is well spent. If an image is too cluttered, they may click away.
4. Include Your Website Address
One of the goals for infographics is to motivate shares on social media. Make sure your website name and web address are clearly visible.
5. One Narrow Topic
Make sure to keep your infographic material focused on one key topic. For example, “How Top Business Coaches Outsource Successfully” is much clearer than “Outsourcing Your Coaching Business.” A narrow topic keeps the information streamlined and valuable.
6. Choose Your Colors Wisely
Colors represent emotions and they leave an impression on your viewer. You wouldn’t want an infographic on banking to be neon pink and you probably wouldn’t want an infographic on raising children to be black and red. Think about your topic and your audience when you choose your infographic colors. Remember, your information also needs to be readable.
7. Have a Goal
With any content you create and publish, you want it to achieve something for your business. You might use your infographic to drive traffic, to increase your credibility, or to generate sales leads. Before you begin creating your graphic, identify what you want it to achieve and then plan how you’re going to make it happen.
Still not sure how infographics can benefit your business, here are some thought-provoking reasons for you. We’ll be back again soon with some common infographic mistakes and how to avoid them.