Infographic Tips for Maximum Impact


The other day we promised you some tips for creating effective infographics and we’ve got them for you. And of course, we’re also here to create them for you if you prefer. Our February infographics creation special is here.

How to Make Great Infographics

But if you’re a do-it-yourselfer, here are some things you should keep in mind:

1. Correlate Your Graphics with Your Information

This sounds like an obvious statement, yet it’s often overlooked. Instead of choosing graphics simply because they’re flashy and attention grabbing, make sure they also support your information.

2. Source Your Data

Infographics are visual representations of information. Because you’re citing facts, it’s important to give credit to the source. Dig deep and strive to find the original source of the information you’re providing. It’ll boost your credibility in the eyes of your audience.

3. Keep it Simple

It’s easy for an infographic to become cluttered. Streamline the information and present it in a manner that’s easy for your audience to follow. Viewers want to be able to immediately see the value so their time is well spent. If an image is too cluttered, they may click away.

4. Include Your Website Address

One of the goals for infographics is to motivate shares on social media. Make sure your website name and web address are clearly visible.

5. One Narrow Topic

Make sure to keep your infographic material focused on one key topic. For example, “How Top Business Coaches Outsource Successfully” is much clearer than “Outsourcing Your Coaching Business.” A narrow topic keeps the information streamlined and valuable.

6. Choose Your Colors Wisely

Colors represent emotions and they leave an impression on your viewer. You wouldn’t want an infographic on banking to be neon pink and you probably wouldn’t want an infographic on raising children to be black and red. Think about your topic and your audience when you choose your infographic colors. Remember, your information also needs to be readable.

7. Have a Goal

With any content you create and publish, you want it to achieve something for your business. You might use your infographic to drive traffic, to increase your credibility, or to generate sales leads. Before you begin creating your graphic, identify what you want it to achieve and then plan how you’re going to make it happen.

Still not sure how infographics can benefit your business, here are some thought-provoking reasons for you. We’ll be back again soon with some common infographic mistakes and how to avoid them.

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About the Author

Alice and Annette
Alice Seba & Annette Elton take the stress and hassle out of content creation, so you can concentrate on the more important things in your business.

Visit us to find out how we can help you or claim your FREE 21-page step-by-step guide to maximizing your profits by outsourcing your content. Unleash the power of content without all the work or hassle.

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  • Rhonda White

    These are FANTASTIC tips! I’ve been heading more into the visual marketing field myself and love devouring these tidbits of ideas and tips. Thanks!

    • contentrix

      You’re most welcome, Rhonda.

  • AveryWilmer

    Awesome tips. Number four caught my attention. I’ve been learning about the creation of graphics this month and sometimes, I forget to include my website address. I’ll have to work on that…and look through old posts to correct them.

    • contentrix

      Glad you enjoyed the post, Avery!

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