Over the last few years though, WordPress has come a long way in terms of what it can do for online response-based marketers.
WordPress today can be used to create absolutely gorgeous looking, high converting salesletters. It can be used to churn out fantastic squeeze pages.
On top of that, WordPress can also use almost all the advanced sales tools you might need to use.
Here’s everything you need to know about using WordPress as your platform for your opt-ins and your salesletters.
Why I Love OptimizePress
I’m a huge fan of OptimizePress. You can check it out here: http://www.optimizepress.com (no affiliate link)
Basically, OptimizePress is an online direct response marketer’s dream come true. Not only does it save you huge amounts of time on creating salesletter designs – But it makes it look better than you ever could yourself.
This theme comes with a whole bunch of salesletter and opt-in templates that you can just plug your salesletters into. They look really, really good and they’re all based on high converting templates used by the “gurus.”
All the formatting is easily done either through shortcodes, their formatting codes, or through special boxes you type into. For instance, you type your headline into a specific box, and they format it for you.
OptimizePress comes with a number of video salesletter and video opt-in page templates as well.
I’ve never been a fan of using WordPress for salesletters until using OptimizePress. But OptimizePress really does make it so incredibly easy, it’s hard to argue.
If you’re looking to use WordPress for standard salesletters and squeeze pages, this does almost everything you could want. Almost. Here are some of the other things you need to know how to do.
Adding Opt-In Lightboxes and Other Code
One of the best ways to collect opt-ins is to use a lightbox instead of a squeeze page. A lightbox is a drop down box that appears on your site, while greying out the rest of the page.
This allows users to actually land on your blog, see some content they’re interested in, then be presented with your opt in offer. Unlike squeeze pages, they don’t prevent users from seeing your content first.
But how do you install a lightbox on your site? Technologically, since you can’t access your footer the way you do on a standard site, it can seem a little tricky.
It’s actually quite easy. Just copy the code to your clipboard, then head over to the Widgets section of your Appearance display. Click to add a “Text / HTML” widget. Then paste in the code.
Because your code generates a lightbox and doesn’t add anything to the display, nobody will actually see any new widget on the side. The lightbox appears as normal and you don’t need to access your footer code.
You can use this tactic for almost any other kind of code that asks to be inserted in your footer.
Doing Technically “Advanced Things”
Sometimes you need to do some really advanced things with your salesletters that WordPress doesn’t seem equipped to handle.
For example, you might have a tracking system that assigns a numeric user ID number to each user when they land on your site. You want that ID number passed from page to page in the URL bar, so that you can use that ID number as your tracking number for any sales. You also want to have that ID number saved as a hidden variable for every opt-in you receive, again to track to long-term ROI of your paid traffic.
On the surface, WordPress doesn’t seem like it can handle something like that. It can, it just gets a little trickier.
First, you can actually use PHP in WordPress. You just have to install a plugin to do so. These plugins will allow you to execute PHP code that’s inside your pages and posts, allowing you to do advanced things like post to the URL or GET from the URL.
If you ever really hit up against a WordPress limitation, there’s always an unwieldy last resort you can use: Save a page as HTML, then re-upload that page in a subfolder. In other words, you can create a single HTML-based page on your WordPress installation. You can add all the code you need to the page and simply link to that page from the rest of your site. It’ll look exactly like the rest of your site.
Using these tools, you’ll be able to do just about anything you could do in HTML and CSS, on WordPress. Using OptimizePress, you can create amazing looking pages in record time. You can do all the advanced things that you’d be able to do in HTML sites using widgets and PHP plugins. If you ever really hit a wall, you can create a single HTML page.