To have a successful interview, you need to ask compelling questions. That’s why we’ve come out with 8 ideas for brainstorming your questions…
1. Research your guest. Make sure that you know all that there is to know about your interviewee. Visit their blog. Visit their social media pages and if they’re published, read that material as well. The better you understand your guest, the easier it will be to ask relevant and interesting questions.
2. Make a list of things you want to know. Your guest is an expert. What do you think you can learn from them? Write down those thoughts and questions and be sure to ask them, because your audience may have similar questions.
3. Ask your audience. What do your prospects and customers want to know? Consider asking them for their input. You can use social media, email, and other communication tools to gather their feedback.
4. Hunt for similar interviews. Chances are your expert has been interviewed before. Read or listen to those interviews. Look for opportunities to expand on ideas.
5. Become an interview expert. Watch and read interviews. Identify the questions that are thought provoking. How can you apply those types of questions to your interview?
6. Pay attention to industry news and trends. Staying informed is a wonderful way to help you identify great interview questions. If relevant, you can ask your guest their thoughts on current events.
7. How can the expert help your audience? Based on what you know about your interviewee, what can they teach your audience and how can they offer benefit? Frame your questions in a way that offers the most information and value for your listeners.
8. Ask your interviewee. It’s okay to ask your interviewee what they want to communicate to listeners. They may have some very good ideas about how to approach the interview. Remember, being interviewed is good for their business too. You’re in this together; it’s okay to collaborate on questions.
Just a few ideas to get you started and remember, we can also help you come up with interview questions. Check out our research services and get in touch.