After all that hard work you put into conducting interviews, it’s important to maximize it and use that content to the fullest. Here are some quick ideas to help you repurpose your interviews:
1. Create a Q & A Sheet – Based on the questions in your interview, you can turn it into a simple question and answer sheet that you publish and/or share with your audience.
2. Share a Slide Show – Add images and create a slideshow that shares the valuable nuggets of information gleaned from your interview transcript.
3. A Wealth of Twitter Posts – Call attention to the highlights of the interview by sharing quotes, facts and statistics. Link to the interview or to other relevant content.
4. Get Published – Combine a collection of interviews to create a report or an eBook. You can give the information away for free, use it to build an opt-in list, and make it available to download via Amazon’s Kindle service.
5. Educate the Masses – You can use the contents of your interview to create online education in the form of webinars. The framework for the interview can be the foundation for your course.
6. Blog Posts – Have your interview transcribed and use a portion of the material as the foundation for a blog post. Because blogs tend to be more personal, you can also add your thoughts and insight to the post.
7. Article Marketing – Using the same basic approach as you would for a blog post, have the interview transcribed and repurpose the material to create content for article marketing purposes.
8. Top 10 List – Interview content lends itself to a wide variety of formats including lists. People enjoy lists because they’re easy to digest and the value is apparent. A top 10 list from your interview could include quotes, facts and statistics, or other relevant information depending on the nature of your interview and your niche.
9. Templates and Blueprints – If you’re interviewing someone on how to accomplish a goal or task, you can use the interview as the map for a template or blueprint. Allow your audience to download the information for free or share it on social media.
10. Social Media Content – Sharing information from your interview on social media can be a wonderful way to increase credibility. Create content based on the interview and quote your expert to help build authority. You can even do images and infographics.
See, all that effort will be worthwhile and if you need help with putting your content together, you know where to find us.
We look forward to working with you!