Let’s Kick This Off – Contentrix is Your Source for Marketing with Words

It doesn’t matter what type of online business you have, reaching and communicating with your target prospect and current customers – all comes back to words.

And our specialty at Contentrix is the written word. Even though online video and audio can have a very important place in online marketing, it’s what you say in print that continues to make the most impact on a day-to-day basis.

Consider this about the written word:

• It’s what immediately gets your prospects attention and makes them decide whether or not they want to stay and learn more. Even most videos and audios have (or should have) an enticing headline and a description to help prospects decide if tuning in is worth their time.

• It is still the format that is most accessible to the majority of your prospects and customers around the globe. Whether they are in a rural area of the United States, are on their mobile phone anywhere in the world or live in a country where high-speed Internet is a luxury – most Internet users can access text.

• It’s how you can effectively communicate and support to your customers. Sure, you can have audio or video recordings to illustrate certain processes…but without any written words, you’d have some pretty frustrated and unhappy customers.

• Email marketing is nothing without it. Ummmm…yeah, that’s the BIG one. Even with the growing popularity of RSS and other ways of retrieving information, email still remains king. And despite the fact that a company may employ a lot of video into their email, they still need words for subject lines and enticing copy that makes the user click to view a video.

• Then there’s social networking. One of the fastest growing social networks is currently Twitter…which completely relies on the use of text. Add your Facebook and MySpace, which certainly employ the use of multi-media – words are still the core of these networking opportunities.

• People want quick answers and help. Articles, reviews and how-tos for most topics are often the simplest and fastest way to deliver it.

Hey…and I could go on and on. Just think of any aspect of your online marketing – written words likely come into play somewhere.

Although some may imagine an Internet turned into a TV-experience (but seriously, even TV uses written words), I certainly can’t see the happening anytime in the near future. The Internet is a user-controlled experience where they make choices about what they want and can quickly do so through the processing of the words on the screen. That’s not about to change.

So with all that in mind, I’d like to welcome you officially to Contentrix. We are putting together a great team of people to deliver ideas and strategies that you can apply to your marketing…all with the written word. We’ll cover all types of written content and focus on generating traffic, creating relationships and persuading your readers to take action.

Be sure to sign up for the RSS feed or via the email sign up box above right to keep up-to-date on what’s happening.

And of course, your comments and suggestions are always welcome anytime.

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About the Author

Alice Seba is the owner and creator of Contentrix.com. With a focus on using content to create relationships, loyalty and results from writing, she loves helping online business owners get more bang out of their content.

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