But do keep in mind that in-context monetization (product recommendations you make directly in the content) will almost always produce better results than site-wide monetization…
Just think about it, when people visit your site, they aren’t looking for ads or scanning your side bars. They are engaged in your content and want to hear what you have to say and recommend. However, if you don’t have time to monetize each piece of content, there’s no reason to leave a bunch of money on the table due to lack of time.
Watch the slide show for some ideas, tips and tools…
A few key things to take with you from this:
- Always work to improve your results from site-wide monetization. It may look like a slap it up and leave it thing, but if you use proper tracking and learn from your analytics, you can grow your income.
- If you’re relying heavily on site wide monetization, set aside time for page by page optimization because it will likely result in better revenues. Look at your stats and find the pages that get most traffic and start from there. You’ll probably be pleasantly surprised with the results.
So what type of monetization do you use? Site-wide, page-by-page or both?