New Year’s Resolutions for Content Marketers

Are you the type who makes New Year’s resolutions?

If so, it’s a good idea to make resolutions about your content marketing. I’ve come up with 10 resolutions for you to pick and choose from. Or why not resolve to do them all?

Here you go:

1. I will always keep an eye out for content ideas for my readers.

Read about finding content ideas here, here and here.

2. I will only publish content that I believe to be useful, informative and accurate.

Everything you put out there should have the potential to make your readers happier or more successful.

3. I will promote my products and/or services with confidence.

Don’t ever feel “dirty” for promoting products and/or services ever again, whether yours or other people’s. As long as you’re following resolution #2, you’re good.

4. I will promote other people’s products only after I have thoroughly reviewed them and deemed them to be worthy of my readers’ time and attention.

This follows from resolutions #2 and #3 above. You owe it to your readers to only recommend products/services that are solid and potentially helpful to them – whether you get an affiliate commission or not.

5. I will reuse or repurpose one content at least 3 ways.

Creating content is hard work! Make the most of every piece of content by recycling it. Read this post for 10 ideas and this one for 10 more.

6. I will track my results regularly.

It’s the only way you know what’s working and what isn’t, which approach is worth your time and energy and which isn’t. Learn how to use Google Analytics or some other tracking service.

7. I will value quality over quantity, when it comes to content.

Don’t let anything out into the world unless you’re absolutely, positively proud to stamp your name on it.

8. I will keep a notebook close at hand at all times so I can capture content ideas as I get them throughout the day (and night).

You never know when inspiration will hit, so be prepared at all times. (Now if you know of a waterproof note pad and pen, let me know. I get tons of ideas in the shower )

9. I will plan my content by using an editorial calendar.

You’d think I would have started doing this long before I found myself writing for five different blogs. But no, I only became disciplined enough beginning in October this year because I decided it was a good idea to post every single day in one of my blogs. Now I’m never looking back.

Even if you have only 1 blog, an editorial calendar will make blogging easier, faster, less overwhelming and more effective. You can actually plan your promos ahead of time.

10. I will monitor my market by tracking blogs, Twitter, forums and other web 2.0 sites.

Dominate your market by knowing it inside and out, more than you know the back of your hand. Get under your target market’s skin, know the language they use, find out what they really care about.

What do you think? Will you be resolving to do any of the resolutions above? Or have you been doing these things all along? If so, how do you plan to become an even better content marketer in 2010?

Do share by posting a comment below.

Have a Rockin’ 2010!

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About the Author

Alexis Rodrigo is a passionate blogger, copywriter and Internet marketer – when she isn’t changing diapers or cooking meals, that is. A self-confessed word nerd, she is a lifelong student of how words influence people’s thoughts, attitudes, feelings and actions.

Visit Lexi Rodrigo Online at: TheSavvyFreelancer.com