Nicole Dean: If You’re Nervous, Chug a Beer ;-)

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Nicole DeanHere’s our final interview on the importance of relationship building in business, even if you work from a laptop alone at your kitchen table or in your home office. Next, we start our Competitors into Profits course so it will be YOUR turn. We’ve got hot seats, lessons and plenty of opportunities for you to be a great success story.

If you’ve missed any of the previous Q&As, go check them out now. We’ve heard from Therese SparbyKelly McCausey and Dave Bernstein. And now, we’ve got Nicole Dean.

Let’s get onto what Nicole has to say… 

If you don’t know Nicole, she is the epitome of the business owner who has blossomed through strategic relationships. She is an Internet marketing teacher, niche marketer, PLR seller, a longtime friend of mine and you can catch up with her on her blog.

"My best strategies have been to network where people are willing to pay to be there because the people there are much more serious about their businesses. Those are the people who became my 'peeps' in the years to come." ~ Nicole Dean, as shared on

Q: What difference has building relationships made to your business?

A: Building relationships has actually made all of the difference. I can’t think of one single other thing that I’ve done in my business that has made the same impact.

My first product was created with a partner. Kelly McCausey asked me to partner with her on a course about Article Marketing back in 2005. Having her expertise in product creation allowed me to learn and pass roadblocks without having to figure everything out myself – or make costly mistakes along the way.

I had several partnerships since then, in niches from Jewish holidays (and I’m not Jewish) to cooking and planning kids parties. My partners inspired me, taught me through their actions and words, and made learning (and earning) fun.

The next relationship that really impacted me was when I start to work as an Affiliate Manager for Jimmy D. Brown. He took me under his wing and I got paid to learn how a really successful business operates. A great partnership – and friendship were born from those days.

I don’t want to leave anyone out, but I do have two other people who I can’t forget.

David Perdew, the CEO of NAMS, hosts a 3 day workshop in Atlanta twice yearly. He gathers about 40 presenters who are warm, smart marketers, and I’ve had the opportunity to get to know many of them and work with them. This has been priceless for finding people to host on my podcasts, to promote each other products, and to just talk to when no one else seems to understand what it is that I do at the computer when I enter my office. I’ve started going to more events to get to know people, but NAMS has really been a game-changer for me.

Lastly, and certainly not least, I’ve had a very profitable partnership with my friend, Melissa Ingold, for the last 3 years. We run Coach Glue together and offer tools, templates, and now training for Coaches, Virtual Assistants, and anyone else who needs to understand Online Business.

Q: What have been your best strategies for meeting new and influential people?

My best strategies have been to network where people are willing to pay to be there. That means places like paid forums, like and Earn 1K a Day. The people there are much more serious about their businesses than people who hang out in the free Facebook groups and free forums. So those are the people who became my “peeps” in the years to come.

Next, look for win-win scenarios in everything that you do. For instance, Alice Seba and I have crossed paths for the last 10 years online, oftentimes doing nearly the same thing. A lot of people would see us as competitors, but we’ve actually formed a good friendship because Alice and I are always looking for opportunities to bring each other UP instead of DOWN. With that mindset, you see doors open. Like, for instance, this interview. Why did Alice ask me to do it? Because we have a good relationship – that has been formed over years of reaching out to each other.

Another sneaky way to get into a network is to hire a coach. Oftentimes, if you are doing all the right things and are working with a coach who “gets it”, that coach will hook you up with their people, when appropriate. For instance, one of my coaching clients right now if Kristen Eckstein and, because she did what I told her to do, which was to write and publish a Kindle book every week for 20 weeks straight – I’m bragging her up all over and hooking her up with all kinds of people that can help her to grow her business. It is an option that can work out really well, if handled in that win-win way.

Lastly, I know that it’s difficult, but try to attend some in-person events. Ask around to see where you should go. Some are pretty awful, but others are amazing and can make a huge difference in your personal network.

Q: What piece of advice do you have for someone who needs to start reaching out more?

A: First, just realize that networking is part of business and that everyone else is going through the same things as you are. Also realize that some people will not clique with you and that’s ok. Just keep doing the right thing, being remarkable, and reaching out when possible.

Second, join a paid networking group and participate. If you don’t feel you fit in, then try a different one. It’s ok. You may need to poke around a bit until you find your family. Keep trying. It is worth it.

And, when traveling? Drink beer. :) No, seriously. If you’re terrified and have to push yourself, do it. I’ve had to grab a beer or two to get through the first few trips. I also always travel with a friend, so that I’m not so scared of meeting new people.

I hope this helps and best wishes in meeting new people.

How This Applies to You

I think Nicole has already explained it and has given plenty of great advice. One of my favorite memories of Nicole was when she was first starting out in her business. She boldly told me, “I’m going to be your #1 affiliate.”

And guess what?

She became my #1 affiliate and has pretty consistently kept that title over the years.

It just goes to show that if you put your  mind to something and make the plan to do it, you can do it. If you’d like state your intention and put together a plan to do it, join us for Competitors into Profits. If you’re willing to work, we’ll help you get where you want to go.

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About the Author

Alice Seba
Alice Seba is the owner and creator of With a focus on using content to create relationships, loyalty and results from writing, she loves helping online business owners get more bang out of their content.

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