When Your Content Marketing Plan Goes off the Rails

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What to do when plans fall apart

You’ve started the new year off right by setting your goals and making your content marketing, but sometimes it doesn’t work out quite how you planned.

Here are a few ides to help you in certain situations that make things go awry.

Content Isn’t What You Need

Sometimes a ghostwriter doesn’t understand the project requirements or they deliver something that just isn’t what you need or requested. In some instances there was a simple communication problem. Other times, the writer missed the mark.

So what do you do?

Instead of fixing it yourself, which is the most common reaction, ask the writer for a revision. Most ghostwriters include an opportunity for revision within their project costs; all you have to do is ask. Provide good feedback so the writer knows how to fix it and let them take care of the rest.

The Content is Late

There’s nothing quite as frustrating as waiting for a content project to be delivered. Your personal deadlines creep closer and still you wait. You have few choices; you can cancel the project and find another writer who can manage a rush project. You can adjust your timetable and shift your deadlines.

Neither of these solutions is ideal. The best approach is to find a ghostwriter who doesn’t miss deadlines and to build a buffer into your own timetable.

You Don’t Have the Time or Energy to Write the Content You Need

Sometimes the best intentions aren’t enough. You get busy. Your content marketing falls behind and you have deadlines approaching. You need blog posts, social media posts, and emails yesterday, but there’s just no time to get it all done.

Whether you’re stuck in a jam or you need more content created than you have time to write, the solution is a good working relationship with a ghostwriter. They can take over when you need a hand or fill in the gaps to help you meet your content marketing needs.

Of course, we’re always here to lend you a hand. From brainstorming content and researching to writing and editing, we’ve got you covered. Be sure to check out our monthly saving program. Our rates will be going up drastically in March, so lock in your low rate now. We’d love to work with you!

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About the Author

Alice and Annette
Alice Seba & Annette Elton take the stress and hassle out of content creation, so you can concentrate on the more important things in your business.

Visit us to find out how we can help you or claim your FREE 21-page step-by-step guide to maximizing your profits by outsourcing your content. Unleash the power of content without all the work or hassle.

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