Build a Better Mousetrap
Written by Kathryn Lang · Print This Article
The internet makes finding information easier than ever in history. The internet also creates a mass of competition never experienced before.
Getting readers to choose YOUR content can be a challenge. Alice talked about some ways to draw new prospects to your website. Building a better (or at least a unique) mousetrap will aid in the draw and help keep them around once they find you.
Five Steps to Make Your Content Stand Out
1. Voice – many writers carry a specific voice with their words. Some writers tend to be more casual and chatty. Other writers swing to the opposite side with articles that follow the formal structure of a journalist or English class. A unique voice will set you apart from other websites and even give you the ability to write about the same thing as other websites in your niche without writing the same thing.
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Organizing Website Content – Think Like a Librarian
Written by Angela Wills · Print This Article
When I go into a library, I’m in one of two states:
1.Looking for something to catch my eye.
2.Having a specific need and looking for a book to help.
How does the library accommodate these two completely different mindsets?
Well the library does an excellent job of meeting just about everybody where they are at and providing them with what they need. This is a system that has been in place for hundreds of years so it works pretty darn smoothly. Read more…
Attracting New Prospects:
Go Beyond The Blog
Written by Alice Seba · Print This Article
If you’re like many online business owners, you might put your content marketing focus on your company blog.
Perhaps you also submit to article directories, YouTube and even guest blog elsewhere, but when it comes to publishing content on one’s own virtual real estate, most online business owners rely heavily on their handy-dandy blog.
It seems to make sense as it’s your central content hub.
And it’s what everyone else seems to be doing.
Short on content ideas? No Problem!
Never run out of ideas again.
Grab your must-have, quick-and-easy-reference
Contentrix Idea Blueprint.
Goals Help Content
Written by Kathryn Lang · Print This Article
Writing comes from the heart but must be directed by the mind. The use of goals creates a map that will lay out the path to passion and purpose when it comes to a creating content for your website. It helps to know where you are going so that you can recognize when you get there (and when you get off track).
Setting Goals for Writing
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• Who do you envision will be reading your content? Making a list of the people that you want to visit or expect to visit will help direct your content. Read more…
An Easy Way to Get Blog Ideas
Written by Alice Seba · Print This Article
As a new feature here at Contentrix, we’re posting the (currently monthly) newsletter for All Custom Content.
Subscribers get monthly tips and a special offer on our services. You can sign up as well, plus get a free outsourcing content guide right here.
This month’s topic is all about coming up with plenty of blog post ideas.
Content is King - Be like this frog prince and make a stack of coin with content. Get your free content marketing guide. To get yours, click here
Writing Exposed
Written by Kathryn Lang · Print This Article
The best writing reveals a piece of the writer so that the reader can connect and make the content personal. Professionals might tell you to keep the private life private. Internet police remind you to hold tight to a veil of secrecy. But successful internet entrepreneurs and website owners will tell you that successful content needs some degree of personal exposure.
Getting Comfortable in Your Writing Skin
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Everybody says "Content is King", but what does that mean for you? 
