Making Ghostwritten Content Your Own

Written by Alice Seba

Last week, we talked about what your ghostwriter needs to know before beginning your project. The better you can prepare your writer, the easier it is to get the end results that you were hoping for.

Of course, it may be cliche, but it really rings true…

People are like snowflakes. No two are exactly alike.

While it may seem strange for the owners of a ghostwriting company to say, there is nobody that will write EXACTLY like you do. In fact, it’s pretty much statistically impossible that any two people would write the exact same words given a specific subject area.

So does that mean you shouldn’t bother to hire a ghostwriter? Of course, not, but since I’m part of a ghostwriting business, you knew I’d say that.

Here are a couple of things to keep in mind and do to make ghostwritten content really yours… Read more…

How to Hire Great Guest Bloggers

Written by Derek Pankaew

photo credit: YLegrand

Guest blogging is one of the best ways to get original, unique, high quality content on your blog.

You’ve already heard a lot about writing guest blog posts on other people’s sites for links. Now let’s talk about the other end of the spectrum.

Finding top notch guest bloggers can help you get a different perspective on your blog. Readers sometimes get a little bored of reading content from just one person all the time.

It can help you get traffic. Guest bloggers will often link to their own article, bringing you more traffic from the guest blogger’s followers.

It can help take some of the workload off your hands.

Using guest bloggers can both make blogging easier for you and increase the overall quality of your blog.

Some of the world’s highest traffic blogs, ProBlogger for example, work exclusively through high quality guest blog posts.

Here’s how to find and hire great guest bloggers.

Making Your Content Planning Easier

Written by Alice Seba

We’ve been talking a bit about content planning lately. No doubt, it’s because it’s an important topic. It makes it easier to stay focused, get your work done and make sure your content actually GROWS your business.

As I mentioned in January’s Preview, we’ve been cooking up something to make content planning a lot easier.

From working with other Internet marketers for nearly a decade and from working with our ghostwriting clients, I know that coming up with topic ideas can be a huge challenge. It’s not glamorous work and it can eat up your time, but when you’ve got everything planned ahead of time, everything else falls into place more easily.

So, with all that in mind, we’ve taken care of a good chunk of that planning agony for you… Read more…

5 Things Your Ghostwriter Needs to Know Before She Starts Writing

Written by Alice Seba

While it would be great if ghostwriters were mind readers, they need as much as much direction as possible to ensure your content turns out just the way you want it.

By the way, we’re here to help you with your ghostwriting needs and work hard to ensure you get the results you want.

Here are some things to share with your ghostwriter BEFORE she starts writing… Read more…

Why Your Blog Needs a Crystal Clear Core Message

Written by Derek Pankaew

photo credit: edenpictures

Blogs that tend to do well are blogs that have a crystal clear core message that people can instantly relate to.

The message should be short and sweet. You should be able to express it in a single breath.

When you have that kind of core message that’s both easy and exciting to share, people will easily help you get your content around by passing it to their friends, linking to you and helping you succeed.

A clear message makes it easy for people to envision how the content in your blog can help them.

On the other hand, without a great core message, it’s very easy for your blog to get lost in the clutter.

So what makes a core message great? Read more…