Lesson 5: Being Persuasive & The Art of Conversational Selling

6 comments

Persuasive ContentWith Lesson #4 under wraps, we’re ready to move on. This week’s lesson is:

Persuasion & The Art of Conversational Selling.

This lesson will show you how to be more persuasive in your writing and help you strategically apply last week’s lesson on copywriting to your content marketing.

Here are your lesson materials:

  • Your Lesson (whether you choose PDF and/or MP3, the content is essentially the same…so it’s your choice on what you prefer):
  • PDF Version
  • MP3 Audio Version (Grab the PDF if you’re going to listen the audio. There are some visual examples in it you’ll probably want to look at)

The key in this lesson is PRACTICE and to post your homework for feedback. Whether you want to discuss your UCP or have a review of the article or blog post you create, we’re here to help. Being persuasive and writing well takes practice and constructive feedback can go a long way too.

Additional Documents:

  • Student Glossary – Getting stuck on terminology? Check the glossary or just ask.

As always, if you have any questions, need feedback or pretty much anything, just ask below. If you are having trouble with your account or subscription, the best place to get personal and private assistance is right here.

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About the Author

Alice Seba
Alice Seba is the owner and creator of Contentrix.com. With a focus on using content to create relationships, loyalty and results from writing, she loves helping online business owners get more bang out of their content.

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  • katie

    This lesson really hit home with me. It was perfect timing as I am working on a project that I can utilize this information.

    I feel like I am a work in progress. I do feel like I’m making progress, though, so that’s a positive!

    • http://www.aliceseba.com Alice Seba

      That sounds great, Katie. Do you have some ideas how to incorporate this into your content? What can you see that you can do differently?

  • http://sassyplr.com Patti Stafford

    Hi Alice,

    For this weeks lesson, I started writing a review–of this course.

    The first four weeks’ review is posted here:
    http://sassyplr.com/2011/06/content-marketing-review-weeks-1-4/

    Have a great rest of the week!
    ~Patti

    • http://www.aliceseba.com Alice Seba

      Sounds like you’ve been busy! But uh-oh, when I click the link, I get a database error.

    • http://www.aliceseba.com Alice Seba

      It’s looking great and thank you, Patty. If you’re looking for more conversion from the content, I might put more direct nudges to your readers. Writing something like, “By the way, if you want to check out the full list of lessons, click here.” Write now, you’re linking using keyword-based links, but linking with action words like “click here” or “check it out here” might get people clicking through to see what it’s all about.

      You might also consider and include things that you didn’t like so much or things you could be improved. It could be something as simple as you wish you didn’t have to wait a week for the next lesson (but understand that Alice wants to make sure students have time to apply what they’ve learned). Or that you wish there was more video or whatever your preference is. I think it makes for a more rounded and honest review.

  • http://sassyplr.com Patti Stafford

    It’s fixed. Thanks for letting me know. It was a plugin issue. :(

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