Here’s a question for you and one we originally posed for our All Custom Content subscribers. Do you consciously create content specifically for social media?
Certainly, there’s a lot going on in your business and while social media has its purpose, it’s often put on the back burner when it comes to MEANINGFUL participation.
One thing you can do is pre-write your tidbits of wisdom, humor or thought-provoking ideas. Sure, the purists say you can’t plan social media interaction, but you’re not planning interaction. You’re planning interesting things your followers want to read…the interaction is the icing on the cake and that happens naturally.
Whether you decide to pre-schedule your updates using a tool like Hootsuite or you want to post them manually when you’re
available for interaction, that’s up to you.
But what content can prepare for the big social networks…
* Twitter: Because you’ve only got 140 characters to make your point, you have to be succinct, but that’s not necessarily a bad thing. The character limit is perfect for sharing quotes, quick tips, links and more. Thought-provoking and humorous tidbits are ripe for retweeting.
* Facebook: On Facebook, you get a little more and have 420 characters to wow your fans. You can also upload photos, videos and share links. While you have 420 characters, it doesn’t mean you have to use them all. Quick tips, quotes and updates can grab attention. Or better yet, ask your fans a question and get the conversation going.
* LinkedIn: At LinkedIn, they give you a bit more space than Facebook and you have up to 600 characters to get your point
across. Think of your audience here. LinkedIn is largely populated by professionals and business owners and they probably aren’t interested in your Twitter cross-posts, so put some thought into what you want to share.
* Google+: There is so much opportunity for sharing content on Google+ and there is no known character limit, in case you want to share private and premium content with your Circles that NO ONE else can see. You can also load photos, videos and even start a Hangout to discuss your update or latest YouTube video.
Just like with all content marketing, the more you plan, the more you get out there and the better your results. Have you started planning your social media content yet?