Making PLR Yours – Without Losing your Brand
Written by Alice Seba
When considering using PLR (private label rights) content, some people express concern the use of it will dilute their brand.
If you approach PLR as a copy, paste and publish tool, my guess is that brand probably isn’t a big concern to you. Using PLR “as is” and without review can send out conflicting messages and opinions that don’t reflect your company values. In some cases, consistency isn’t an issue and you need to use your judgment. But if brand is important, perhaps it’s time to change the way you view PLR.
Let’s look at a few things:
1. PLR is editable. It is not a fixed document that has to be published as is. You can add opinions, facts, examples or any number of things that will make the content better reflect what you and your business is all about.
2. PLR does not have to be published by you personally. If you’re concerned your unique voice can’t be duplicated, content can be published under a pen name or by another member of your team.
3. Consider where you are publishing. If PLR is being used as general content (ex ideas, how-to information), you may not be concerned with making too many modifications. For example, an article in an ezine or on a content site.
If you’re going to use PLR on a more personal type of website (ex a blog), you may want to do more modifications to fit your opinions and style.
Ideas to make PLR your own:
1. Add your opinion. To suit a wide variety of purchasers, PLR sellers often sell content without any strong opinions. This makes it easier to pack a little more opinionated punches into your content.
2. Add examples. When explaining a process or giving instructions, incorporate examples your audience can relate to.
3. Add your own formatting and punctuation. As a writer, your writing likely has a visual style. You may frequently incorporate the use of sub-headlines, questions to your audience, bullet points etc. You may… like me… incorporate the use of ellipsis often to create a pause.
So does this mean you’ll be spending more time editing than you would writing a fresh article?
Maybe. Maybe not.
As I mentioned, general content, PLR needs little to no modification. Where it’s more personal publishing learn to let go a little and be flexible. Just a few tweaks here and there can often get you the results you’ll be looking for.
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Everybody says "Content is King", but what does that mean for you? 
Mary Lutz says:
I use PLR on my blogs occasionally, especially when I can’t think of something to write about. I edit it to add my style of writing as well as some personality. I try to choose only PLR that’s relevant to the site, my thoughts and ideas.
Thanks for the great tips once again!
Alice Seba says:
That’s perfect Mary…it’s what’s right for you. Even if you only pick and choose, it’s a cost-effective way to get great content for your site and newsletter.