I am a lifelong student of words and the power they hold. From my fiction and poetry writing days as a child and teenager…and now through my work in content marketing, it’s amazing what a few words can do. They can inspire people, make them angry, evoke sadness or get them excited.
And if we’re not careful, they can have the opposite effect of what we’re expecting.
So when I come across something that explains why certain words hold power, I get all geeked about it.
Over the weekend, my friend Sylvie Fortin, shared a great post from Cracked, of all places. It’s called 5 Tiny Wording Tricks That Can Totally Change Someone’s Mind.
Now, I’m not one to suggest we trick people, but it’s very easy to rephrase things so they sound much more appealing.
Much like the picture above.
My nearly 12-year-old requested duck for his birthday, so I went to the store and got some. This was the only choice available and it says “Farm Fed.” It sounds so wholesome and natural, doesn’t it? But what does it mean? Isn’t all domestic poultry farm fed? Of course, it could be to distinguish itself from wild game, but overall, the wording is used to project a certain image…and image that isn’t very meaningful and could even be a bit misleading, given the way many farms are run these days. But that’s another topic altogether.
Anyway, if you’re interested in the power of words too (as a content marketer, I hope you are), read the article here.
Oh and hey, remember to join us for the 30 Day Email Challenge too…we’re pulling out all the stops and unleashing the power of words to grow our lists and sell more.