What Your Readers Really Want

If your readers could make a list of things they wish for when it comes to online content, what would be in that list?

Sometimes we’re so caught up coming up with regular content, scrounging for time and material for content, that we may lose touch with what our audience really wants.

I imagined that I were a regular Internet user (I used to be one. Ah, the good old days!) and made a list of things I wish I could have more of online.

Here’s what I got:

1. Real Meat

I want content that I can use right now to help me with whatever problem has been bugging me. Your content should help me get closer to my goals, even if I never buy the product or service you recommend.

2. Entertainment

Sure, I want to learn something new, but why not let me have fun while we’re at it? Besides, I learn better when I’m enjoying the experience at the same time. So lighten up once in a while.

3. More Real Meat

I’d love it if you would link to other blogs, articles, free downloads, videos and other resources that may help me, too, even if you’re not the other guy’s affiliate. I know, these links will take me away from your site and you’re afraid of losing me forever. On the other hand, if you help me discover something that totally rocks, I will remember – and thank – you forever. And I’ll definitely be back, which brings me to my next wish…

4. New Stuff

If you want me to visit often, you better have new content for me often. On the other hand, I only have so much time each day to read blogs, email and Twitter tweets. So if you have new stuff too often, I won’t be able to keep up.

5. Brevity

I’m busy, so the sooner you can get to the point, the better for everyone involved. My attention span is also a bit short, so I hope you’ll keep your videos under 5 minutes, tops.

6. Variety

The written word will always dominate the Internet but sometimes, audio or video work much better, depending on what you’re trying to communicate. Be willing to use other formats of content.

7. You

While I find your content very useful and informative, I’m really curious about you. You’re part of the reason why I’m sticking around, so do let me get to know you a little better. I’m not talking about baring your personal life, but let your personality shine through. Give me a glimpse of your life because, believe it or not, it fascinates me.

And that’s my wish list for online content. I’m sure your audience wishes for the pretty much similar things too. Doing these things won’t cost you anything but in return you’ll earn your audience’s trust and loyalty.

Are you ready to give your readers what they REALLY want?

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About the Author

Alexis Rodrigo is a passionate blogger, copywriter and Internet marketer – when she isn’t changing diapers or cooking meals, that is. A self-confessed word nerd, she is a lifelong student of how words influence people’s thoughts, attitudes, feelings and actions.

Visit Lexi Rodrigo Online at: TheSavvyFreelancer.com