The Importance of Sharing Content

“It is better to give than to receive.” That phrase gets tossed around a lot, particularly during the holiday season. Giving creates a special feeling in both the giver and the getter, so giving is good. But giving content does so much more for you and your website.

Offering your content to other websites through blog carnivals, article directories or guest blogs can all serve to compensate you well beyond any pay that you may, or may not, receive. There are several reasons that you should consider sharing your content to help build your own website.

Reasons for Sharing Content

1. Links from other sites. Quality links from other sites in your niche will help to build your page rank with the search engines. Ask for a link back to your site and even an author block that tells about your writing when you offer your content to be shared on other sites.

2. New readers. The main goal of most sites is to get more readers. That can be accomplished through search engines alone, but word of mouth is still the greatest form of advertising. Having your content on other sites will help to draw visitors to your own site.

3. Industry relationships. Working with other website owners when sharing your content will help to build relationships with those owners. Through those relationships you will discover new sites, new people and new tools that will help to expand your online world even more and continue to grow your own site.

4. Build expertise. The more your name comes up in reference to a particular subject then the more that people will begin to view you as an expert in that field. Sharing your content on other sites allows readers to begin to recognize your expertise by viewing you outside of your own website.

5. The gift of giving. Helping out others, building up others or just sharing in general are all great for your own inner strength and energy. Zig Ziglar says that you will get what you want in life if you help enough people get what they want. Sharing your content does not have to be about what you get in return because what you give has a way of making it back around just when you need it most.

Building up your website may be the ultimate goal, but there are so many more benefits to sharing content than just raising a few numbers. Building up your online community comes with the same challenges that you face when building face to face relationships. You have to make connections and helping others can be one of the best ways to make those connections. Sharing your content with other niche websites will offer you more compensation in the end than any amount of money could match.

Leave a comment    

Share

About the Author

Kathryn Lang is a freelance writer in Alabama. Her work has been published in regional papers, travel magazines and national religous publications along with multiple websites. She has been writing for pleasure since she was able to write and writing as a career for the last several years.

Visit Kathryn online: KathrynLang.com

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, no opt-in or anything required to receive your download. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.