I recently got to ask one of our favorite online marketers, Kelly McCausey, about marketing with reports. She’s been working with Angela Wills (one of our contributors here at Contentrix) on a program called Rapid Report Club and I thought she’d have some wise advice to share on the topic of marketing with reports.
Her Rapid Report Club is a very cool program where they take you by the hand over a couple of months to create and market 2 reports, one to give away and one to sell. There are no excuses, you’ll get everything you need, including plenty of support, to get started. If you’re interested in that, learn more and sign up here. Contentrix readers can even save 20% on their tuition by entering coupon code: 20percent
In the meantime, here are some questions that show you how to profit from reports…
Q #1: What are some things people can do with reports?
Think bribes! Having a few fantastic small reports written and ready to roll become leverage for you to use when you need it.
Next time there’s a product you want to promote as an affiliate, you can pull out a relevant small report and offer it as a special bonus from you for anyone who buys the affiliate product through your link.
Q #2: It seems like everyone is giving away a free report, are they really that effective anymore? Why should I create one?
Yes, they are effective.
At least small reports that fulfill a real felt need are. If you can identify one specific real felt need in your niche and provide a well thought out solution, a small report is the perfect delivery format. They’re short, purposeful, easy to write and easy to read.
Q #3: If I give away a free report, won’t that keep people from wanting to buy my ebook or info product?
Not at all.
A report you create to give away should be so good your readers send you notes that say “I would have gladly paid for this!”
When you give away something excellent for free, readers will wonder if the content you give away is this good, how much more useful will your paid resources be?
Q #4: What the biggest mistake you see people making with their reports?
Your report has to have an opinion. You need to have a point of view when you write.
It’s all too easy to write on a ‘topic’ without reaching a depth that provides real value.
It isn’t about being controversial in every case. If you’re writing a technical how to, you’re not likely to be striking a nerve with readers, right? But even when covering techy topics, you can introduce a bit of personality and opinion.
#5 It’s one thing to get a report written and ready, but how do you get people to opt-in to get it or buy it?
I personally believe half the battle is won with an attractive ecover image to represent the report you’ve created. The rest of the work of ‘selling’ the product is accomplished with your written copy.
If it’s a freebie, you’ll make sure your offer is visible on every page of your website. Start with an optin box on the sidebar, as close to the top of the page as possible. Add another optin box under your content on individual pages. You can play around with a variety of other optin tools like exit pop up boxes and float up optin bars at the bottom of your site.
You can also set up a dedicated registration page that provides some more detail about the giveaway report and send traffic straight there.
If you’re selling the report, I recommend going with a simple short form sales page. You don’t need a lot of copy but it does need to have a tight focus with a clear call to action.
#6: You have a program called, “Rapid Report Club” – can you tell us a bit more about that?
Angela Wills and I teamed up to hold each other accountable to create a small report back in September. Having someone to report to helped both of us stay focused and get our work done.
We decided to partner and help others plan and create their own small reports and had a great time with the initial group who signed up.
After taking feedback from the group, we polished up our plan and created a three month membership that we’re just started recently.
Our club members will create three small reports in three months. One to give away, one to sell and one to publish on the Kindle. We’re providing step by step guidance and offering optional accountability and report critiques.
For more information, visit the Rapid Report Club information page. Remember, Contentrix readers save 20% on their tuition by entering coupon code: 20percent