If you give out free reports to your audience, make the very most of this opportunity by ensuring you’re growing your business at the same time. It’s not enough to just give out great content. You need have a clear purpose.
Here are some tips for you…
Build Your List: Your email or opt-in list is your connection to qualified prospects. Create a value-driven report and monetize it by giving it away to new email subscribers.
Promote Your Products: It’s natural to promote your own products, or affiliate products, in reports. Come up with specific report topics that will lend themselves to naturally and effectively promote your products.
Market Your Services: If you’re a service provider, reports are a nice way to show your readers how to make the most of your service. For example, if you’re a WordPress developer, you can show them the benefits of using WordPress and how to grow their business with it. Then, they can hire you to develop their site for them.
Attract Qualified Leads: Provide valuable but incomplete information and use your report to motivate readers to contact you for more information. Make sure your contact information is easy to find and mention it a few times, so they’re more likely to contact you.
Recruit Super Affiliates: Create reports that teach about affiliate marketing or showcase your affiliates’ success stories to attract super-affiliates to your program. For example, if you’re in the health market, you can create a promotion strategy to get your report out to health bloggers.
When you have a plan, you’ll go places. If your busy planning your monetization strategy, we can always take care of the report writing for you. Check out our services here. We’d be happy to give you hand and even come up with the report topics for you.