Start Selling Video Content Access This Weekend (Part 1)

8 comments

We have been learning a lot about producing video content around here lately. Video is a great promotional tool, but it is also excellent for teaching because it engages both auditory and visual senses.

That’s great news for us because now, more than ever before, people are willing to pay money to learn something new online.

Wondering how you too can start selling your video content? I have good news for you. You can do this without complicated or expensive software. All you need is a PayPal account, a domain, reliable web host, an Aweber account (recommended) and WordPress.

Ready? Let’s Get Started.

If you are starting from scratch, the first things you need to do is purchase your domain, web host and sign up for a free PayPal account.

Once you have your domain and host started, you are ready to install WordPress. There are tons of free tutorials how to get it set up online. Start with your web host, or check out Fiverr. You’ll find plenty of WordPress setup gigs there.

What About The Theme?

Truthfully, you don’t need anything fancy. Most people buying your course are going to focus on that, not so much your web design skills. Will a great theme score confidence points? Absolutely.

On the other hand, the goal here is to get selling quickly. You can always return later to make things prettier once you earn some money. For now, you just need it to be simple, clear and presentable.

The default twentythirteen theme would work, though I would choose the twentytwelve theme because it is cleaner. You can search for free WordPress themes here.

Delivery

Now, you are ready to create your video content delivery pages. Here’s what you need to consider.

How many videos does your course have? If you have just a few, you can get away with putting all of them on one page. The better way, is to put each video on its own page and create a master page containing links to each of them.

Once you decide your approach, create your first page.

Upload your video and enter the url into your page on its own line. WordPress automatically creates a video player.

MediaEmbed

Then, enter any instructions or message you want on this page.

On the right side, in the Publish box, look for Visibility and change it to Password protected. Enter a password.
PasswordProtectedPost

If you will be creating multiple pages for people to access, you might want to use the same password. This way people won’t be frustrated by a password each time they open another page. When ready, publish this page. Continue this process until all your delivery pages are set up.

At this point, your next step is to create your sales page. To make it easier, use the Effortless Landing Pages plugin. It’s free and helps you quickly create a page without unnecessary sidebars. This is important to keep your prospects on your offer and lead them to buy.

Before you move on, there’s one crucial page to set up. It is often called the Thank You Page. This is the page people land on after they complete the checkout process at PayPal.

Simply create a new page. In it, make sure you cover these key areas.

  • Thank people for their order.
  • Tell them what to expect and how their purchased will be delivered – they will receive an email from you via Aweber with the link to the page and password to access.
  • Don’t forget to tell them how to contact you for help.

Whew! Give yourself a pat on the back. The bulk of it is done. You just need two last pieces – Aweber and PayPal. If you’re ready to move on, jump to Part 2.

If not, continue working on these and head on over to Part 2 for Aweber and PayPal setup when you are done.

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About the Author

lynette
Lynette is a geek who gets marketing. Having adopted WordPress in its infant stages, she fell in love with it and today, develops WordPress plugins that make our lives as marketers easy. You can find her writing about tech and a lot of WordPress at TechBasedMarketing

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  • creativegifts

    Have you done a series on making good videos? What is acceptable as far as video camera, editing, etc for someone who has never done videos at all?

    • Lynette

      No I don’t. What kind of videos are you hoping to make? My personal experience is only limited to tutorial, teaching people how to do things on the computer stuff. Or screen videos mostly because that is what I do best :) if you’re asking that I’m sure I can write up some pointers.

      You mentioned cameras – that I have little experience with but there are people like Jendi Pagano and Lou Bortone you can learn from.

  • Jan Riley

    Great tutorial Lynette!
    I love using video but have rarely used the password settings – awesome, and now its so much easier to do – so thanks for reminding me. I go in spurts where I cannot stop making them, then slack off for a while. I love slideshows with voiceovers because they are fast and easy.

    To Creativegifts: the biggest thing to remember about making videos is quality of content and good audio. Start with something easy like a slideshow video, or screen share style. Work at getting better with the technology, and start with short simple videos. Add an entry slide and exit slide. you can start for free with windows movie maker

    • Lynette Chandler

      Agreed Jan. I like slideshows and cartoons because I’m so very camera shy. Not being a native English speaker, I struggle to record a podcast smoothly so video is going to take me a long time perhaps never to get to. Slideshows are much easier to make of course. I also like cartoons. Made a bunch of them on Powtoon and get some nice compliments. They do take more time and planning but I think it’s worth it to keep user attention.

  • contentrix

    That’s a pretty cool resource, Rhonda. For screen-capture, I just use the open source Cam Studio at http://camstudio.org/. It doesn’t have all the bells and whistles of Camtasia, but I found using Camtasia overwhelming, so enjoy the simplicity.

  • http://www.alexisrodrigo.com/ Lexi-Web Copywriter

    Lynette, do you mean upload the video right into WordPress? Wouldn’t that overload my database (make its size so big as to slow it down)? TIA!

    • Lynette

      Great question Lexi! No, when you upload the video using WordPress, it doesn’t go into the database so it won’t hurt performance. However… it will take up space on your web hosting account. The good news is, most hosts these days have very generous space allocations so it shouldn’t be too much of a concern unless you have tons and tons. Most first time info products aren’t there.

      Eventually, as you grow the number of products (and videos) you will want to use something like Amazon S3 (mentioned in part 2) to help you better manage video storage and delivery.

      The main thing when writing this post is, not to get too caught up with the technical stuff especially when someone is just starting to sell their first videos. Which is why I didn’t mention shopping carts and stuff like that either. The faster you start the faster you know if your concept can be proven to sell. Then it’s time to invest. Most people spend way too much time and money on tech before making sure their product will sell first.

      • http://www.alexisrodrigo.com/ Lexi-Web Copywriter

        Awesome, heading to Part 2 :-D

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