If there’s one thing that can be said about business growth, it often comes back to consistency. Doing things that grow your business and doing them consistently (and of course, improving your methods as you go) is always a good thing. Let’s look at this in the context of content marketing and see how publishing content regularly can help you grow.
Here are 5 real ways regular content creation grows your business…
1. You’ll Provide A Better Visitor Experience
In general, humans like to know what to expect. If a blogger says they post every day and a day is skipped, some readers will feel let down. Now this doesn’t mean you have to blog every day. There’s a difference between consistency and frequency, and benefits of each. Decide when you’re going to publish content and stick to that schedule. Give your audience what you promised and they’ll learn to not only trust you, they’ll also return to your blog or website on a regular basis to consume your wonderful content.
2. You’ll Gain Repeat Traffic
Visitors that have been to your site and enjoyed what they saw are more likely to return. They also are more inclined to subscribe to your blog or email list. Small businesses that blog get 55% more website visitors than those that do not blog (Source).
3. More Qualified Leads
Consistent content leads to more subscribers and better lead capture results. Once you have an email address, you can then begin to nurture that potential customer with consistent content via your email newsletter. Frequency plays a role in lead capture as well. According to Impact Branding & Design, companies that blog more than 51 times per month, average 77% more leads than those that blog 24-50 times per month (Source).
4. Better Search Engine Results
Search engines like Google pay more attention to websites that consistently publish relevant content. Your site will be indexed more frequently if you’re publishing content on a regular basis. This, of course, leads to more organic traffic.
5. Consistent Content Builds Relationships and Strengthens Your Brand
Think of a piece of content as a conversation. It’s difficult to build a relationship with a single conversation. Relationships are built over time and so is your brand. It takes time for prospects to get to know who you are and what your business is about. Consistent content and a consistent message spread across a few well-chosen marketing channels can help you forge customer relationships and strengthen your brand.
Of course, creating content regularly and getting it out there consistently isn’t always easy. When you have so much on your plate, it often gets left by the wayside. As you know, we’re here to help you. And remember, if you choose one of our monthly ghostwriting savings programs here – we’ll take care of planning the topics, researching, writing, proofreading and more.
Whether you do your own content creation or get some help, regular content creation is what will keep you in the mind of your readers, grow your traffic and strengthen your brand.