Developing Content that Visitors Read

Written by Kathryn Lang · Print This Article

Spending hours creating content for your website means nothing unless you can get visitors to stop and read what you have written. The length of the content may not be as important as the information that you provide and how it is laid out for the readers.

The easier it is for readers to scan, read and use the content that you provide then the more likely they are to take advantage of your content. These same readers will also spend some time reading older posts and are the ones that are likely to become return visitors. Ultimately, that is the goal of all the content that you produce.

Tips for Strong Content

    1. Start with subheadings. Bold subheadings that include the key words of your content will make it easier for the search engines to find your article but also make the article more appealing to the eyes of the reader.

    2. Never underestimate the power of a bullet. Readers can skim the content to unlock the main points of the article. Bullets can also make it easier for you to create the content by providing you with an outline.

    3. White space makes online content easier on the eyes. White space is any break in the print of an article. It includes the indentions of bullets, spaces between lines and other spaces that just open up the article.
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New Year’s Resolutions for Content Marketers

Written by Alexis Rodrigo · Print This Article

Are you the type who makes New Year’s resolutions?

If so, it’s a good idea to make resolutions about your content marketing. I’ve come up with 10 resolutions for you to pick and choose from. Or why not resolve to do them all?

Here you go:

1. I will always keep an eye out for content ideas for my readers.

Read about finding content ideas here, here and here.

2. I will only publish content that I believe to be useful, informative and accurate.

Everything you put out there should have the potential to make your readers happier or more successful.

Read more…

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