Do You Have a Content Emergency Account?

A few weeks ago I wrote a post on the benefits of keeping an editorial calendar. It helps keep you on track and is a great place to plan your content.  However, if you’re like me and you work on a day-to-day basis, it doesn’t take much to throw you off track. (A couple of really busy weeks threw me way behind when it came to blogging.)  For many, a few busy days or weeks and suddenly you’re way behind.

The solution…

…create a stockpile of content or an emergency content savings account, so when life gets busy and unforeseen events arise, your business and your content marketing strategy don’t suffer.

How to Create a Stockpile of Content
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How to Get Content Topic Ideas With Keyword Research

One of the biggest challenges of creating content is finding topics to write about. As with other forms of communication, it’s important to be sensitive to what your target audience wants.

In online content, the way to find out what your audience wants is keyword research. In this post, you’ll learn how to do keyword research using free online tools, as well as how to pick your keywords for specific online content.

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