Q2: What Are Your Content Marketing Goals? Accountability & Help Is Here

Written by Alice Seba · Print This Article

The first quarter of 2010 is nearly over and it's time to take stock in all you've done and accomplished in the first 3 months of the year. You may have laid out some plans and set some goals (if you didn't, let's get started right now, okay?). A few things to look at:

    1. What were your planned tasks? Did you complete the planned tasks? If not, why not?
    2. What were your goals? Did the tasks in #1 help you achieve your goals? If yes, how? If not, how not?
    3. Where can you make improvements?
    4. What are your major tasks and goals for the 2nd quarter?
      Go ahead and answer those questions in the comments area below...and if you ALSO have questions for me, feel free to fire away. Just make sure you do answer the questions before asking yours. To give Read more...

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      Why Am I Here?

      Written by Kathryn Lang · Print This Article

      Filling a website with content that drives visitors may be your ultimate goal but knowing what content to use can give you the right visitors for building your website or business.

      Several weeks ago, Alice shared some purposes that content might serve. Now it is time to understand the why of the website, business or content. Answer these questions to help you develop a vision that will push you forward and give you the content you need to share that vision with others.

      Determining the Purpose

        1. Who is your market? Angela covered this question in depth yesterday. Knowing who you are trying to reach will help you understand your reason for producing particular content.

        Read more…

      Identify Your Target Market: Know Who You Are Writing For

      Written by Angela Wills · Print This Article

      One of the most common mistakes a new online business owner makes is to think they are writing for everyone. It’s so tempting to think the world is your market because on the internet it truly is open to the entire world.

      The problem is, if you don’t know who you’re writing for and you try to write to everyone, you’ll relate to no one.

      So how do you figure out just who you’re talking to when you’re writing? Read more…

      Easy Guide to Stretch Content

      Written by Kathryn Lang · Print This Article

      Website owners and bloggers always seem to be looking for the next great article to fill their content gaps. Some turn to guest writers while others look to the article directories to find the answer. Follow these few, simple steps to stretch your content into all that it can be.

      Six Steps to Stretch your Content
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      How to Write Content With Ease

      Written by Angela Wills · Print This Article

      There was a time when I actually thought I hated writing. I considered myself a ‘talker’ not a ‘writer’. I was trying to run a business on the internet while avoiding the written word.

      Oh how silly I was back then.

      But hey, we all need to learn our lessons in our own way and in our own time.

      What I learned was that what I hated was the idea I had of writing. I thought writing was this restrictive, proper, rule based, punctuation, grammar police type of thing. Yuck – right? Once I got over myself and my preconceived notion of what writing should be I came to the realization that I love writing.

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