If Email Marketing Dies, I’ll Eat My Shoe

A few weeks ago, I gave you some encouragement when you just don't feel like blogging (it's OKAY!), And in that post, I honed in on an area that deserves plenty of your attention...and that's email marketing. And a little later, in my sheer frustration at people who claim email marketing is dead or at least dying some slow death, I asked social media enthusiasts to look at the big picture. In that post, I mentioned that email runs across all platforms (i.e. you don't have to be on Twitter to get your messages...people have choice of pop3s, Gmail, Hotmail, etc.) and for the online business owner, it also provides:

• Private communication: It’s how your customers can ask questions and get support. And even if you use a ticket system, it’s still in conjunction with email.

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