The A-B-C of Persuasive Writing

Is persuasive writing as easy as A, B, C?

I wish it were. In fact, it takes plenty of time and practice to become a persuasive writer. Plus, there are dozens of techniques and ninja tactics at your disposal.

However, keeping just these three things in mind will certainly help when you write for the purpose of encouraging a specific action from your readers.

A is for Audience

Effective communication begins with a good understanding of your audience. What keeps them up at 3 in the morning? What do they want? What are their biggest fears? What is their fondest dream? How do they talk? What do they think of the subject?

If you truly know and empathize with your readers, it will show in your writing, and they’ll pay attention. Your piece will call out to them. Also, by knowing your audience, it’ll be easier for you to write about…

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