Conversion: Less Volume, More Results

Here’s something I told our newsletter subscribers a few weeks ago:

* Numbers don’t matter as much as results. Focus on conversion strategies over building volume. Because if you’re not set up to convert, the volume won’t help you one bit.

To clarify — by numbers, I mean traffic numbers. Of course, the numbers involved in calculating your conversions…those are still important. Again, I’m referring to sheer VOLUME and the dangers of focusing solely on that.

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Does Your Content Have Purpose?

So big question, hey? No, I’m not talking about whether your content is deep, meaningful and will cause a life-changing epiphany for your readers.

Not at all…good content doesn’t have to be your life’s work or anything close to it.If you’re writing content for business purposes, it simply needs to serve a need for your readers…and in turn, how does it benefit your business?

A few days ago Annette, gave us some advice on using an editorial calendar and Kathryn provided more tips for planning your content.

All that planning is all well and good, but what I’m wondering is if you have a reason WHY you publish your content? It may not be something you think about consciously, but if you’re creating content, having a PURPOSE for that content is going to go a long way for you and your business. Because let’s face it, publishing content for content’s sake is only going to drain your time and/or wallet. So instead, consciously think about the purpose for each piece of content you publish.

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