Better Content Marketing – It’s LIVE

At long last, our weekly course designed to help you:

• Create better content, more quickly
• Increase your conversions

...is live and ready for you. This is not simply an ebook designed to collect virtual dust on your hard drive. This course includes practical assignments that will have you BUILDING your business as you work through it. Plus, we're here to help you every step of the way. Got questions - we'll help. Need feedback - we're here for you. Learn more and join us for $1 here.

Working Hard for the Sake of Working: A Recipe for Disaster

This is the last of our series on getting more from your content marketing with less work, we come to what may be the most important lesson of all and that is the lesson about hard work.

“If hard work were really a virtue, then mules would be saints.”

~ James Dee Richardson

Depending on how long you’ve been building your online business, you may find you work a whole lot less when you started. At first thought, one might think it’s simply because a new business requires much more work and attention.

Maybe. But maybe not.

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Results: How to Monetize Your Reports

Short reports can be a great business builder and you may use reports for a variety of reasons in your business. The problem is,  many report publishers often wonder the same thing – how can they monetize their reports effectively?

The good news is when people tell me they published a report, but got no results…it’s often simple to see where they can make immediate improvements for better results. Sometimes it’s just a matter of a few tweaks you can easily implement into your own report marketing.

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Statistics Will Only Take You So Far

I don’t know if it’s a human being’s desire for having things in a neat box, to have it on paper (if it’s written down, it must be true) or what. Or perhaps it’s just the traditional business approach of using general statistic data, using focus groups and conducting surveys. People seem to want numbers and “facts” from outside sources to prove that what they’re doing is right.

Problem is, if you’re only relying on statistics (that aren’t generated from your own customer data) to reach your target market, you’re making things much more complicated than they need to be. And even worse, you might be entirely missing your mark.

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Developing Content that Visitors Read

Spending hours creating content for your website means nothing unless you can get visitors to stop and read what you have written. The length of the content may not be as important as the information that you provide and how it is laid out for the readers.

The easier it is for readers to scan, read and use the content that you provide then the more likely they are to take advantage of your content. These same readers will also spend some time reading older posts and are the ones that are likely to become return visitors. Ultimately, that is the goal of all the content that you produce.

Tips for Strong Content

1. Start with subheadings. Bold subheadings that include the key words of your content will make it easier for the search engines to find your article but also make the article more appealing to the eyes of the reader.

2. Never underestimate the power of a bullet. Readers can skim the content to unlock the main points of the article. Bullets can also make it easier for you to create the content by providing you with an outline.

3. White space makes online content easier on the eyes. White space is any break in the print of an article. It includes the indentions of bullets, spaces between lines and other spaces that just open up the article.
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