The Power of P.S.
Written by Kristy Pruitt · Print This Article
Remember when people wrote letters by hand and sent them through the postal service? If they made a mistake, they had to either erase or start over. And if they got through the entire letter and realized that they forgot something, they would add a post script, or P.S., to the end. Times sure have changed.
Or have they? If you’ve perused any online sales letters lately, you’ve probably seen several that have a P.S. attached to the end. Seems rather odd that a carefully planned sales letter would have an afterthought attached to the end, doesn’t it?
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