How to Find More Topic Ideas Using Web 2.0

Written by Alexis Rodrigo · Print This Article

Last week, we discussed how you can find a long list of topic ideas by doing keyword research. It’s a strategy that will help you learn more about the topics your target audience is looking for online. This means your content will be relevant to them, and the chances are good that your target audience will find your content naturally through the search engines.

But what if your topic does not show up in the search engines? It’s possible that your target audience doesn’t use Google or other search engines to find solutions to their problems.

In this case, you can and should use Web 2.0 properties to do market research. The techniques you’ll learn below will give you plenty of insights about your target market – how they really feel, what problems wake them up in the middle of the night, what frustrations they have regarding your niche or market.

You’ll find plenty of Web 2.0 properties and it’s easy to get overwhelmed and confused about where to even begin. Find out which sites and online networks your target market uses the most and start there.

Here are some tips for specific Web 2.0 sites:

5 Ways Twitter Makes You a Better Content Marketer

Written by Alexis Rodrigo · Print This Article

How much time do you waste every day because you’re on Twitter? It has an irresistible allure even for the most disciplined of us. No wonder, some people have one computer monitor dedicated to their Twitter stream.

But don’t feel so bad. You could actually be “at work” while hanging out on Twitter. In fact, Twitter makes you a better content marketer.

Here’s how: