Copywriting Naturally – Easier Than You Think

When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They’re afraid if they don’t get just the right (perfect) formula they won’t sell a thing.

While it is true that you need to get it right, you certainly don’t have to get it perfect to start making sales with your own copywriting.

Think about when you tell a friend of the delicious meal you had a local restaurant. Do you follow a formula to make sure you’ve told them just the right things?

No – I bet you don’t! You just let the conversation flow naturally…

Read more…

The Power of P.S.

Remember when people wrote letters by hand and sent them through the postal service? If they made a mistake, they had to either erase or start over. And if they got through the entire letter and realized that they forgot something, they would add a post script, or P.S., to the end. Times sure have changed.

Or have they? If you’ve perused any online sales letters lately, you’ve probably seen several that have a P.S. attached to the end. Seems rather odd that a carefully planned sales letter would have an afterthought attached to the end, doesn’t it?

Read more…