If there is one important lesson I’ve learned in the past 12 years of running an online business, it’s that you shouldn’t try to do things alone and making your business all about you, makes for a very exhausting day-to-day grind.
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To answer the question (and I’ve got some real case studies for you on this one), let’s look at a few things:
#1 / First, You Can’t Buy “SEO’ed” PLR Articles
If you come across a PLR article pack that says the keyword research has already been done and all you have to do is publish the articles, I’m afraid it’s not that easy. With duplicate content filters, it’d be pretty darned difficult for multiple sites to publish the EXACT SAME articles optimized for the EXACT SAME keywords.
It just doesn’t make sense for Google to show the same article 10 times for someone targeting the keyword phrase “white long haired chihuahua”, does it?
#2 / Content Isn’t Just for SEO
While there is definitely plenty of room for PLR content to provide for search engine rankings (more on that shortly), there is no reason to let SEO rule your content publishing efforts.
If content is useful to your website visitors, publish it. If you have regular readers and subscribers, they don’t come through search engines and they will have access to quality content…whether you secure search engine rankings for it or not.
But further than that, PLR can be used for:
- Membership site content that search engines never see.
- Information products
- Autoresponder series
- Special reports
- Printed publications
…and more. Don’t limit your possibilities because you are worried what big brother Google might think.
#3 / How to Get Rankings: Target a Phrase and Publish
As noted in point #1, you can buy PLR that is already optimized for search engines. However, you can conduct your own PLR research and modify an article to target that phrase. That means, changing the title and modifying the body of the content…slightly. No massive rewrites required.
This is something we’ve been teaching at APLC since 2006 and it still works. We know this because we do it.
A Few Real Life Examples
Here are a few examples from my own sites that you might find eye-opening. We sell PLR, but we also use it and that means experimenting with using it as well.
Example #1: 4 Year Old Site with Some Original Content
Here is a site that is about 4 years old. It is about 20% original content, 10% reprints and 70% PLR. Keyword research is conducted, but not in huge depth. PLR articles are simply modified by changing the title to include the keyword phrase. Little other edits are done and, in most cases, no other edits are done to the content. There are approximately 425 pages on this site and it was built using Microsoft FrontPage (yes, I know!). There is no mailing list for this site (GASP, sorry!) and no other promotion done to get traffic.
This is the monthly visitor information for this year:
And last month, traffic came from 2229 different keyword phrases:
Example #2: Under 1 Year Old Site, No Original Content
Here’s another site that is less than a year old and about 4 1/2 months ago, we started adding PLR content on a regular basis. The site is comprised entirely of PLR content. There are about 990 pages on this site and it was built with WordPress. There is no mailing list or promotion for this site (other than an RSS-fed Twitter account that nobody has logged into). No edits were made to the content of the articles, just the titles were edited. No keyword research was conducted, just “common sense” was used to guess keywords people might enter to find such content.
And nope, that isn’t a great SEO strategy. This site is simply an experiment in what can be done with PLR, even with minimal effort. We also use our Speedy APLC Publisher to load up the content quickly, so publishing is fairly quick work.
Here are this year’s monthly stats:
And last month’s traffic came through 384 keyword phrases:
As you can see, a very relaxed approach to SEO still generates decent visitors through search engines. Of course, a more dedicated approach of intensive keyword research and original writing would likely produce more results. But considering the time required for such an approach, a decision needs to be made on how to allocate your time and resources.
So does that mean I suggest that you create sites wholly out of PLR content and be done with it? No, not at all. If you want to be a leader in your niche, you have to invest yourself into your content to stand out. However, there is still plenty of room for the use of PLR to generate organic search engine traffic in your marketing plan.